JENNIFER LOPEZ and JenniferLopez.com unveil the “Tour Feed” today as the global superstar entertainer hits North American stages on her co-headlining tour with Enrique Iglesias. As she embarks on this leg of her landmark, first ever global tour, fans can join the “Tour Feed”, a members only, free to join section of J Lo’s website that offers a special place for fans to congregate for access to ultra-exclusive behind the scenes content, including performance footage from around the world; exclusive, intimate rehearsal footage with the dancers; interviews with members of the traveling troupe; set lists; sketches of costumes and dresses and Jennifer’s tour diary. This “Tour Feed” sets a new precedent in how touring artists communicate with their fans online, offering a most personal, interactive experience.
The dancers, band and other tour personnel will also blog/vlog about their experiences. Membership is available by registering at the site for free. Members will automatically have the ability to interact with Jennifer and one another in their own social media network. Jennifer Lopez has utilized JenniferLopez.com to premiere video, photos and news to her fans first and will use the “Tour Feed” to bring her as close to her fans (her “LOVE!RS”) as possible.
Rob Weiss, Chief Operating Officer at EQAL, the media company that built and powers JenniferLopez.com and media networks for 40+ celebrities and brands says, “Jennifer tasked EQAL with creating the most fan-friendly, interactive, socially connected site ever made to give her fans the ultimate access to her and her world during her groundbreaking first ever world tour. The JenniferLopez.com “Tour Feed” is the most interactive, all-access community and the website actually serves as its own social network. Fans get their own profiles and can connect their JenniferLopez.com accounts with their personal Facebook, Twitter, YouTube and other social media applications through the technology “Tour Feed” is built upon.”
Jennifer’s inaugural global tour has taken her through South America, visits North America this summer on a co-headlining tour with Enrique Iglesias in July and August and dates for October and November have just been announced which include the O2 in London, The Ice Palace in St. Petersburg and Media City in Dubai.
The superstar global entertainer played to thousands of adoring fans and to rave reviews on the first leg of this tour which has taken her throughout the South American territory. The South American media praised Lopez’s performances by exclaiming, “a hurricane of energy filled the stage” – El Universal; “Energy and passion overflowed in Venezuela” – El Siglo; “JLO gave her love” – El Nacional and “Jennifer Lopez Shook Caracas” – Noticiero.
Please visit www.JenniferLopez.com for the premiere collection of content from Jennifer Lopez including behind the scenes video, photos, blogs from Jennifer, news from the world of J Lo, a full concert listing and more.
The full tour itinerary for Jennifer Lopez’s first ever historic Global Tour is available at http://jenniferlopez.com/blog/
JenniferLopez.com is an EQAL Media Network. Press report by Jill Siegel
