GRAMMY-NOMINATED PRODUCTION DUO CHRISTIAN RICH RELEASE “SHIBUYA (GHOST II)” FEATURING JADEN, VIC MENSA AND BELLY ANIME-INSPIRED MUSIC VIDEO OUT NOW
“…the true beauty and promise of Christian Rich is in their nuanced productions, allowing their collaborators to shine.” – NPR
“…prolific hip-hop producers, plain and simple…” – Pigeons and Planes
[JUNE 7, 2019 – NEW YORK, NY] GRAMMY® Award-nominated production duo Christian Rich—consisting of twin brothers Kehinde and Taiwo Hassan—have unleashed their new single and music video “Shibuya (Ghost II)” today featuring Jaden [Smith], Vic Mensa and Belly. Get the track HERE via Epic Records and watch the Anime-inspired music video HERE.
After dropping debut album ‘FW14’ in 2015, with features from GoldLink, Vince Staples and Jay Sean, “Shibuya (Ghost II)” is a continuation of Christian Rich’s keen ear for collaboration, as well as sharpening their knack for eerie, yet warm club-ready rap.
On the genesis of the tracks, the guys explain: “We created this track while on a recording trip in LA. When we got back to Berlin, we sent the track to Jaden, Vic Mensa, and later Belly. Jaden finished his verses within a day or so. We were looking for just one verse from each artist but Jaden did 3 verses and liked the song so much that they asked if they could release a version of song as well as, which we thought was dope and agreed to it.”
That ended up becoming “Ghost”, which racked up over 80 million streams. Fast forward to now, “Shibuya (Ghost II) ” is the next chapter and Christian Rich’s take on the “Super Team” concept, similar to the NBA.
“Delivering songs with superstars all on one song, we see them like combining the Avengers. Visually we created a short film concept to bring a new look to contemporary music but with nostalgic elements that connect the viewer to forgotten childhood adventures”. Accordingly, the music video is an anime-inspired journey through the Shibuya district in Tokyo: “We wanted to touch on the cartoons we watched as kids in Nigeria – G-Force, He-Man, stuff that’s nostalgic.”