The Swedish-American Chamber of Commerce of Greater Los Angeles (SACC-LA), Swedish Games Industry, and Media Evolution are hosting the 2nd Annual “Swedish Affair,” a two-day event in true Hollywood fashion at the famous Rockstar Mansion to celebrate the love affair between Swedish creatives and Los Angeles. The event will take place on June 9 and 10, coinciding with the gaming conference E3, and will include short intensive panels, visionary keynotes, brilliant artists, and the most innovative companies within the creative space. Guests will also enjoy savory Scandinavian cuisine from world-class chefs, cocktails and incredible unplugged performances by up-and-coming musical talent.
The first day of events will kickoff with an incredible Swedish brunch and include several noteworthy panel discussions; special musical performances by world-renowned singer Yana Mingi performing traditional Sami melodies infused with rock and pop, the uber cool Rockabilly band Rosvo Rockers, indie pop band Act As If, which has been named ‘New & Noteworthy’ by iTunes Music and ‘Fuseworthy’ by Fuse TV, and the former front woman of The Concretes, DJ Victoria Bergsman; a Q&A with Annika Gustafson, Managing Director BoostHbg on Valkyria, a pioneering program that aims to develop new storytelling techniques within the movie industry; an and an unforgettable Swedish barbecue.
The second day of events will include keynote speakers Ewa Björling, Swedish Minister for Trade and Nolan Bushnell, best known as the founder of Atari Corporation, he is currently devoting his talents to enhancing and improving the educational process on his project, Brainrush; several inspirational panel discussions; special musical performances by singer/songwriter Anni Kannika who is currently recording her debut EP “Blue” with Warren Huart and Phil Allen, one-to-watch young vocalist Beldina and DJ Victoria Bergman; and a cocktail reception accented with delicious barbecue.
“This is creative Sweden at its best,” says Sten Selander, Curator of the Swedish Affair and SVP at Media Evolution. “Made by creatives for creatives, this open, informal, unique event will help movers and shakers, executives and international decision makers to create long-lasting relationships and develop even more innovative projects,” he added.
Additionally, The Swedish Affair will have numerous Swedish companies present at the event, including ACNE, Isabel Adrian, Volvo, Swedish Film Commission, Bitsquid, Zoink Studios, DICE, Avalanche Studios, Simplygon, Massive Entertainment and Great Works.
Per Strömbäck, heading the Swedish Games Industry, says, “We are thrilled to present the success story of Swedish games. From Minecraft to Battlefield and Candy Crush Saga, Swedish games have topped the charts all over the world. This event at the Rockstar Mansion is going to harness that great energy!”
For more information about The Swedish Affair, please visit www.theswedishaffair.com.
