ShoeDazzle Supports Bright Pink and Breast Cancer Awareness Month with “The Pink Shop”

Business / News / Style / October 11, 2012

October is Breast Cancer Awareness Month and ShoeDazzle wants you to look good and do good during the month of October by shopping  “The Pink Shop!” Beginning today, Wednesday, October 10th, ShoeDazzle members can shop “The Pink Shop,” which includes ShoeDazzle shoes, apparel, and accessories to support BCA and charity Bright Pink.

Bright Pink is a non-profit organization focused on the prevention and early detection of breast and ovarian cancer in young women, while offering support for high-risk individuals. 10% of sales of all accessories, lingerie and apparel in “The Pink Shop” will be donated to Bright Pink.

“ShoeDazzle is a proud supporter of BCA and Bright Pink, whose goal is to engage young women in the conversation about breast and ovarian health,” said ShoeDazzle CEO Brian Lee.

“The Pink Shop” from ShoeDazzle features shoes, apparel, lingerie and accessories including a plush bath robe, pink dresses (perfect for date night!), handbags, sparkly jewelry sets, and more. Also included in the boutique is a stunning black embellished pump with a hot pink sock designed by author, actress & TV host Alison Sweeney named “Sami,” after her character on “Days of our Lives.” The pump is $49.95 and will be sold exclusively on

ShoeDazzle has been a proud supporter BCA since 2009.

About Bright Pink: 

Bright Pink is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women while providing support for high-risk individuals. We empower young women to be proactive advocates for their breast and ovarian health. Our innovative education and support initiatives inform young women about their lifetime breast/ovarian cancer risk, help them develop a prevention/early detection strategy based upon risk and offer support and a sense of community to women who are at high-risk for these diseases. Learn more at

About ShoeDazzle®

ShoeDazzle is the original and leading destination for personal styling online, treating women to personalized monthly head-to-toe curated collections and recommendations by celebrity stylists – building an intimate, personalized experience through creative innovation and social engagement. Clients enjoy access to exclusive collections—now including dresses, handbags, jewelry and lingerie—all at irresistible prices as low as $39.95

ShoeDazzle has been making women look and feel beautiful since 2009. The company was founded by Kim Kardashian (who serves as chief fashion stylist), as well as Brian Lee, Robert Shapiro and MJ Eng. The company boasts award-winning client services, two million Facebook fans and more than 13 million clients.

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