Global superstar actor, comedian and fitness fanatic Kevin Hart will broaden workout horizons by trying the newest fitness fads and wackiest trends in Kevin Hart: What the Fit? coming exclusively to Hart’s ‘Laugh Out Loud’ channel on YouTube.
In this new show, produced by Hart and Fear Factor and Wipeout’s Matt Kunitz, Kevin will team up with celebrity friends and YouTube stars each week as they attempt to master a different trending, grueling and sometimes ridiculous workout routine. Whether climbing a mountain together, working out with the Marines, or crashing a local hot yoga class, we’ll see a new side of celebrity guests and unsuspecting fans as they try their best to keep up with the world’s funniest and fittest comedian.
“This is a show for everyone – young, old, athletes and couch potatoes alike – and I’m proud that it will launch exclusively on our new LOL network on YouTube,” said Kevin Hart. “Lionsgate and YouTube are great partners, and this collaboration allows me to add a whole new audience to my fan base and shape up viewers around the world.”
“Kevin Hart is one of the funniest people on earth,” said Susanne Daniels, Global Head of Original Content,YouTube. “We can’t wait to see Kevin motivate and inspire his fans to embrace fitness while laughing at the sametime.”
“We’re delighted to team with two game-changing innovators, Lionsgate and YouTube, on a show that will revolutionize the way people think of fitness,” said Jeff Clanagan, President of Hart’s company, Hartbeat Digital, and President of the LOL partnership with Lionsgate. “The combination of a brilliant concept, Kevin’s massive global fan base and an unparalleled creative team will put Kevin’s latest entrepreneurial endeavor in a class by itself.”
“It is rare to work with a megastar talent like Kevin Hart, who has such an incredible relationship with his fans, and I’m fortunate to have such visionary and supportive partners as YouTube and Lionsgate,” said Kunitz. “Kevin Hart: What the Fit? is the kind of signature property that will resonate with audiences around the world.”
One of this generation’s biggest and most versatile stars, Hart has established a major presence in film, television and on tour, building a global fan base that includes 80 million followers. He has starred in smash box office hits including the Ride Along andThink Like a Man franchises, Get Hard, The Wedding Ringer, About Last Night and Kevin Hart: Let Me Explain which have collectively grossed over $1 billion at the global box office. His upcoming feature film releases include Captain Underpants: The First Epic Movie, Jumanji: Welcome to the Jungle and Ride Along 3.
Hart’s comedy tours have sold out venues around the world, including the Seriously Funny, Laugh at My Pain and Let Me Explain tours, which have all spawned hit stand-up comedy movies. His recent sold out What Now?international tour is the biggest-grossing comedy tour of all time, and the movie component was filmed in front of a record 52,000 fans at the Philadelphia Eagles’ home stadium.
Hart is also the co-creator, writer, executive producer and star of the television series “Real Husbands of Hollywood.” He has won three NAACP Image Awards, two Teen Choice Awards, a BET Award and a Nickelodeon Kids Choice Award.
The deal was negotiated by Dan Hadl, EVP Business Affairs, and Brian Tannenbaum, VP, Creative & Business Affairs, Alternative Programming, on behalf of Lionsgate Television and LOL. Lionsgate EVP Alternative Programming Jennifer O’Connell and Tannenbaum will oversee the series on behalf of Lionsgate and Heather Johns and Candice Wilson will oversee on behalf of LOL.
The series is produced by Pulse Creative and Hartbeat Productions in association with Lionsgate Television and Laugh Out Loud. Matt Kunitz, Kevin Hart, Jeff Clanagan, David Shumsky, Rebecca Shumsky Quinn, and Mark Harris serve as executive producers.
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