Simplynew, a leading producer of participatory media for the TV and entertainment industry, today announced a partnership with Mobovivo, the award-winning second screen software company that enables TV Networks to engage audiences on smartphones and tablets with branded digital experiences and in-context advertising.
“We’re very excited to partner with Mobovivo to better serve the broadcast TV industry,” said Marc Scarpa, Executive Producer of Simplynew. “Mobovivo’s second screen platform is industry-leading and complements Simplynew’s creative focus on building interactive experiences for live sports and reality TV programming.”
Second screen multitasking while watching TV has become the norm. Nearly 50 percent of tablet owners now say they use their tablets while watching TV at least half the time they are viewing. To capitalize on this trend, most TV shows and ad campaigns are now planned with a smartphone or tablet-toting TV viewer in mind.
Mobovivo’s platform is uniquely suited to support live sports programming, with both fans and TV networks looking for more interactive and effective ways to engage and measure live sports interactions on second screen devices. While watching TV, audiences are turning to their tablets, phones, and computer screens to get behind the scenes, track stats, vote, compete with other fans, watch replays, and share on social media. With Mobovivo’s second screen platform, TV viewers can access: the latest news, real-time updates, stats, photos, videos, curated social streams, vote on outcomes throughout the live broadcast and win awards.
“Simplynew is one of the most talented and experienced second screen producers, and they’re recognized throughout the industry for delivering creative experiences on digital platforms for TV networks and broadcasters alike,” said Trevor Doerksen, Mobovivo founder & CEO. “Together, Simplynew and Mobovivo are working with TV networks to turn the threat of mobile pulling TV audiences away, into the industry’s greatest assets – deeper audience engagement and ad revenue.”
Mobovivo and Simplynew have delivered popular second screen, social TV and associated advertising campaigns for clients that include: The X Factor, ESPN, Sony Pictures, AXS TV, Globo TV, The Hollywood Reporter, AXN, CW, Much Music, TV5 and CBC.
Together, the companies are producing second screen experiences that engage live sports, scripted programming, reality, award show audiences – and deliver new advertising revenue for TV networks.
About Simplynew
Simplynew has been a pioneer in the field of live participatory media for the past 20 years. The company uses a variety of technology tools and social media platforms to encourage interaction between people at home and those at a live event. By doing this, we create a real-time, global conversation that turns audiences into participants and connects to people in ways traditional media cannot. Clients include television shows, chart-topping musicians, former US Presidents and major brands.
About Mobovivo
Mobovivo’s award-winning software solutions engage TV audiences during broadcast and across the entire content life cycle. The company’s second screen apps deliver companion experiences to TV viewers for live sports, scripted programming and advertising. Mobovivo’s clients include ESPN, eOne Entertainment, Globo TV in Brazil, Time Warner Cable, AXS TV, and Epitome Pictures. Recently, Mobovivo was named top TV disrupter at MIPTV, chosen as one of 10 Companies to Watch by Deloitte, and named one of PWCs top up-and-comers. Mobovivo (www.mobovivo.com | @mobovivo).
