Sony Corporation will participate in the 40th CSUN Assistive Technology Conference, taking place March 10–14, 2025, in Anaheim, California. Under the theme “Delivering Innovation for an Accessible Future,” Sony will showcase cutting-edge accessible technologies designed to enhance inclusivity and usability for people with disabilities.
Showcasing Accessible Technology
Sony’s exhibit at CSUN 2025 highlights the company’s commitment to inclusive design and accessibility, featuring innovations in visual, auditory, and physical accessibility. Some of the key products on display include:
- 4K Mini LED/OLED BRAVIA™ TVs – Features like TalkBack screen reader, color inversion, grayscale modes, and extended menu timeout help users with low vision navigate settings more easily.
- BRAVIA Theater Bar 9/8 – Equipped with tactile dots and an enhanced QR code system for screen reader accessibility via the BRAVIA Connect app.
- LinkBuds Open Truly Wireless Earbuds – Designed for comfort and situational awareness, incorporating non-slip materials and features for blind and low-vision users.
- Self-fitting Over-the-Counter (OTC) Hearing Aids – Customizable hearing aids with Bluetooth® streaming, smartphone app control, and long battery life.
- Digital Cameras with Screen Reader and Enlarge Screen Function – Developed with a blind Sony employee, these features enable voice-guided menu navigation and adjustable screen magnification.
- Retina Projection Camera Kit (DSC-HX99 RNV Kit) – Uses laser retinal projection technology to assist users with low vision in capturing and viewing images.
- Accessible Retail Displays – Sony’s collaboration with the Braille Institute has led to Braille and audio product descriptions in 925 Best Buy stores across the U.S.
Innovating for a More Inclusive Future
Sony continues to push boundaries in accessibility by:
- Developing products based on real user feedback from individuals with disabilities.
- Enhancing digital accessibility with features like voice-guided navigation, tactile markings, and screen readers.
- Collaborating with disability organizations to ensure practical, real-world usability of its innovations.
- Promoting accessible retail experiences with Braille-enhanced displays and audio descriptions in major stores.
Key Conference Sessions and Executive Insights
On March 12, Sony will host a session highlighting accessibility initiatives and inclusive technology advancements.
Additionally, top executives, including Kazuo Kii (Executive Deputy President, Sony Corporation) and Neal Manowitz (President and COO, Sony Electronics North America), will share video messages about Sony’s vision for accessibility.
Mike Nejat, Head of Accessibility at Sony Electronics North America, will present an overview of Sony’s ongoing collaborations with disability organizations and accessible product innovations.
A Commitment to Accessibility
Sony’s participation in CSUN 2025 underscores its commitment to breaking barriers through technology. By continuously improving inclusive design and enhancing the usability of consumer electronics for all, Sony is driving innovation toward a more accessible and inclusive society.
For more information on Sony’s accessibility initiatives, visit Sony Accessibility.
Key Takeaways:
✔️ Sony showcases groundbreaking accessibility technology at CSUN 2025, featuring TVs, earbuds, cameras, and hearing aids.
✔️ New accessibility features include TalkBack screen readers, color inversion, QR navigation, and tactile indicators.
✔️ Sony collaborates with disability organizations to ensure real-world usability of its products.
✔️ Executives to present Sony’s accessibility vision and commitment to inclusive technology at CSUN 2025.
Report Mark Winkler