How Long Did it Take to Make Metta World Peace Stick? Since his legal name change to Metta World Peace, the man formerly known as Ron Artest has maintained a presence in the media, most recently for an elbow that landed him in hot water. So, how long did it take for the media to get onboard with his unique choice in name? Apparently, when you’re an NBA star, a couple months is all it takes.
Using the premier online research tool, HighBeam Research (www.highbeam.com), we calculated the amount of media mentions each name received every month following the official switch on September 16th, 2011. For the first two months, Ron Artest remained supreme, but starting in mid-November, Metta World Peace sunk in, and the media has been using it more often ever since.
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