Three distinct zones on the stand show the direction of product development: Ecological, Reliable and Futuristic tyres. Star of the stand is the new eco-friendly Ecopia EP001S (size 195/65R15) making its debut in Europe. This tyre carries top EU Label A grades for both fuel efficiency and wet grip, and is the world’s first tyre to win AA grading in Europe and the top grade in the Japanese rating system. Also on view in the “Ecological” zone is the Ecopia EP25 low-rolling-resistance tyre, displayed as standard fitment on the new Peugeot 208.
Blizzak tyres: for all types of winter conditions
The “Reliable” zone of the stand features the Bridgestone’s winter line-up, centerpiece by a Citroën DS3 fitted with Blizzak LM-32 and also featuring Bridgestone’s involvement in the Audi FIS Ski World Cup. Nearby, a special wet display demonstrates the outstanding wet safety of Bridgestone’s flagship touring tyre, Turanza T001.
Tyres of tomorrow include new “Sustainable” tyre
The “Futuristic” zone of the stand is packed with exciting examples of Bridgestone’s vision of the future:
– Bridgestone’s new “Sustainable” tyre makes its European debut;
– an eye-catching KTM X-BOW with revolutionary TPT (Tyre Printing Technology) tyres shows that tyres don’t always have to be black;
– Bridgestone “Half Weight” and “Air Free” concept tyres are on display;
– and award-winning CAIS (Contact Area Information Sensing) technology demonstrates how it detects changes in road conditions for added safety and comfort.
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.
