The National Football League (NFL) and the Bay Area Host Committee have unveiled the official lineup for Super Bowl LX, set for February 2–8, 2026. Returning to the Bay Area for the first time since Super Bowl 50, the event promises an extraordinary week of football, entertainment, and cultural celebration, blending the region’s signature creativity, diversity, and innovation.
NFL Executive Vice President Peter O’Reilly expressed excitement about returning to the Bay Area, emphasizing its legacy of innovation and community. “This is a place that has always driven creativity,” he noted. “Together with the Bay Area Host Committee, we’re building a week that celebrates the people and communities who make this region special.”
Zaileen Janmohamed, President and CEO of the Bay Area Host Committee, added, “Super Bowl LX is more than a game—it’s a celebration of the Bay Area’s distinct identity and a chance to leave a lasting impact across our diverse communities.”
From San Jose to San Francisco and Santa Clara, fans can experience a lineup that includes star-studded concerts, immersive fan festivals, high-profile awards, and community-driven events that define the spirit of the Super Bowl.
Super Bowl LX Week Highlights:
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Super Bowl Opening Night Fueled by Gatorade
Monday, Feb. 2 – San Jose Convention Center
Fans will meet AFC and NFC champions for their only public appearance before game day. Entry is free via registration on the NFL OnePass app beginning Dec. 10. -
Pro Bowl Games Powered by Verizon
Tuesday, Feb. 3 – Moscone Center South
For the first time ever, the Pro Bowl joins Super Bowl Week with an AFC vs. NFC flag football event airing live on ESPN, Disney XD, and ESPN Deportes. -
Super Bowl Experience Presented by Jersey Mike’s
Feb. 3–7 – Moscone Center North & South
The NFL’s ultimate fan festival returns with autograph signings, photo ops with the Vince Lombardi Trophy, and the chance to race virtual NFL players. -
NFL Honors Presented by Invisalign
Thursday, Feb. 5 – Palace of Fine Arts, San Francisco
This star-studded primetime event celebrates top athletes and performances of the 2025 season. -
BAHC Live! Concert Series & NFL Culture Club
Feb. 4–7 – Bill Graham Civic Auditorium & The Pearl
Featuring Chris Stapleton and Sierra Ferrell, these events blend live music, art, and culture, creating exclusive experiences that spotlight the Bay Area’s creative pulse. -
Super Bowl LX Innovation Summit Presented by YouTube
Friday, Feb. 6 – SFMOMA
A first-of-its-kind summit uniting tech, sports, and culture leaders for a forward-looking conversation on the future of innovation.
The festivities culminate Sunday, February 8, 2026, with Super Bowl LX at Levi’s Stadium in Santa Clara, featuring the Apple Music Halftime Show headlined by GRAMMY® winner Bad Bunny. Broadcast live on NBC, Telemundo, and Peacock, this global spectacle will showcase not only football excellence but also the Bay Area’s unmatched cultural energy.
For event details, tickets, and registration, visit www.NFL.com/SuperBowl.
Report David Rosales
