With 1 million apps available in the App Store, finding apps has become an overwhelming headache for consumers and businesses alike. Enter AppXchange, the first-of-its-kind platform dedicated to solving the app discovery dilemma but with a highly social twist, launching today on iOS. Developed by ICS Mobile Inc., a pioneer in app discovery since 2010, AppXchange curates app recommendations from real people, real celebrities, and real experts and breaks through the clutter so users spend time on what means the most to them.
AppXchange melds an individual’s own world of chosen apps to highlight what a person’s interests are and matches you with others similar people, including leading experts representing their field of interests — from music, movies, and television to games, sports, food, business, parenting, and more. What results is focused, vetted app recommendations. Users are invited to follow their selected experts to see what they are downloading and recommending, then collect and share their own lists of favorites.
Within AppXchange, any user also can share their expertise by curating their own lists of relevant apps including their undiscovered gems that would normally be impossible to find in the App Store. They can become an expert too and build their own base of followers.
The advanced gamification system will ensure that AppXchange users remain consistently up-to-date with apps that have found fans in their own community . The AppXchange platform also integrates with Facebook and Twitter, so users can instantly share their own app recommendations with friends and family and grow their own expert “cred” within AppXchange, gaining followers.
“App discovery has become a major challenge for both consumers and developers. It’s hard to find what you really want” says Joe Bayen, CEO of ICS Mobile. “AppXchange simplifies the frequent task of sifting through large category lists in the App Store to find great new content. Now users have a simple solution to discover what their friends and other experts are downloading. We’ve created a way to follow your favorite chef or author or musician to see what they download and where they get their information.”
ICS Mobile has been a pillar of the app discovery industry for the past four years through its popular FreeAppADay.com website and dedicated app, which has reached an installed base of more than 10 million users to date.
