Land Rover will reveal its design vision for a new family of premium leisure SUVs at the 2014 New York International Auto Show. The Discovery Vision Concept car will showcase the essence of a future family of SUVs built on Land Rover’s key principles of emotive design, unrivalled capability and ultimate versatility, taken to new levels using new customer-focused advanced technologies.
Gerry McGovern, Design Director and Chief Creative Officer for Land Rover commented:
“Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”
Follow the excitement as the story continues to unfold over the next two weeks on Land Rover’s Facebook, Twitter and Instagram pages and join the conversation using #ReadyToDiscover.
