Jennifer Lopez launches her ultimate online fan community today at JenniferLopez.com. She has also revealed that JenniferLopez.com will offer the ultimate online backstage pass to her fans as a place to congregate and interact with the superstar, making her upcoming tour the most interactive ever with unprecedented communication with her community of fans. JenniferLopez.com is the latest EQAL Media Network.
Fans can register on the site for access to the “Tour Feed” section where there will be ticket giveaways for each show day, interviews, messages, pictures and more behind the scenes content from backstage on the yet unannounced tour. Through the social media aspects of the site, fans will be able to post messages to Jennifer and one another and to be guest bloggers. “Backstage passes” for JenniferLopez.com will be offered at no cost to all who register at the site. Check in now for updates on Jennifer, her music, her TV shows and more.
Miles Beckett, Co-founder and CEO of EQAL and Greg Goodfried, Co-founder and President of EQAL say, ”We are thrilled that the amazing Jennifer Lopez will utilize the distinctive functionality of the EQAL Media Networks to allow her fans an online backstage pass for the upcoming tour.”
Continued Rob Weiss, Chief Content Officer and Head of Media Networks for EQAL, “Jennifer Lopez’s tour is sure to be a highlight of the summer and we are so happy to offer a platform for personal communication between Jennifer and her community of fans.”
On the site, Jennifer will unveil the backstage area and everything that goes on behind the scenes to make a big tour run – the costumes, the sets, the dancers, the singers, the musicians and will introduce other people who make the shows happen. She’ll share her tour diary and encourage fans to write in as guest bloggers with their own experiences. Fans can share their favorite songs, costumes, dances and more.
The site is the go-to destination for Jennifer Lopez online featuring consistently updated content on all of Jennifer’s activities through blog posts, videos, photos and a fully functioning social media platform that allows fans to communicate with Jennifer and each another.
For more information, please visit JenniferLopez.com to become a registered user and to sign up for the “Tour Feed” which will begin issuing backstage access on the site in conjunction with the launch of the upcoming tour. Follow Jennifer on Twitter @JLo.
