Iconic fashion designer Isaac Mizrahi today revealed the result of his latest project: the six-piece Malibu Collection, inspired by the all-new 2013 Chevrolet Malibu midsize sedan. Beginning Oct. 16 at noon EDT, the new fashion collection will be sold exclusively on LivingSocial’s Shop in limited quantities. This is the company’s first venture into physical products featuring themed collections of unique, curated merchandise.
“The 2013 Malibu is a beautifully designed car,” said Mizrahi. “Each piece of my capsule collection was inspired by the features of the car, from the leather seats that feel like they are hugging you, to the ice-blue interior lighting.”
The collection highlights some of the car’s most striking features and colors, including clean lines, crisp shapes, and soft-touch materials and textures. The ice-blue ambient lighting that illuminates the cabin’s interior inspired the some of the collection and each item incorporates elements of color. The specific pieces are:
- Malibu Driving Moccasin ($110): Made in Napa leather, with a quilted, cushioned insole. The color was inspired by the Malibu’s Crystal Red Tintcoat color.
- Malibu Blouse ($140): Blouse with robin’s egg blue silk crepe. Hidden buttons and pocket complete this piece.
- Malibu Leather Jacket ($298): Buttery-soft black leather jacket with quilted detailing, interior blue contrast piping and a slightly fitted structure that resembles the contrast stitching on the seats.
- Malibu Double-Handle Tote Bag ($260): Rich saturated cobalt blue bag in pebble leather with black interior and blue piping along the zipper.
- Malibu Colored Skinny Jean ($73): Coated, poppy red color with a touch of stretch to conform to any body type.
- Malibu Oversized Boyfriend Watch ($110): The watch’s blue face is inspired by the Malibu’s interior light, and it’s complemented by silvertone detailing.
Mizrahi also drew style inspiration from women across the country that embody the persona of the new car.
“The collection captures the personality of the new Malibu owner: that smart, stylish woman who likes nice things, but is savvy about her purchases,” said Mizrahi. “Each piece is its own little reward for a woman that lives a smart and stylish life; together, as a collection, they make one great look.”
Style enthusiasts can find out more information about the Malibu Collection at www.chevymalibustyle.com and facebook.com/IsaacMizrahi. The web special features an exclusive look at the creation of the Malibu Collection, including each of the women Mizrahi met with to help inspire the collection. Visitors to the site can view a series of videos, use the Polyvore mini-editor tool to create their own Malibu-inspired fashion collages and share them with their friends. Fans can stay up to date and join the conversation by following on Twitter @Chevrolet and #MalibuStyle.
“Collaborating with Isaac Mizrahi on this collection has helped us speak to women who embrace style, but still want a smart product to make their lives easier,” said Chevrolet Malibu Advertising Manager Mary Kubitskey.
The new Malibu is built at multiple locations around the world including General Motors’ Fairfax, Kan. and Detroit-Hamtramck manufacturing facilities. The Malibu has a suggested retail price starting at $23,150, including a $760 destination charge.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than four million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
Isaac Mizrahi has been a leader in the fashion industry for almost 30 years. Since his first collection in 1987, Mr. Mizrahi’s designs have come to stand for timeless cosmopolitan style. Mr. Mizrahi is the recipient of many accolades, including four Council of Fashion Designers of America awards. Coveted by Hollywood’s most stylish, his classic designs are often seen on the red carpet. In fact, he has had the distinct pleasure of dressing some of the most distinguished women in the world, including notable celebrities and leaders in the foreign and domestic policy.
Currently, Isaac is launching the Isaac Mizrahi New York and Isaac Mizrahi Jeans collections, available in better retailers, nationwide, such as Bloomingdales and Nordstrom. The collections range from ready to wear, footwear, and accessories to housewares. Additionally, he launched his premiere fragrance, FABULOUS, which debuted with a print advertising campaign shot by famed fashion photographer Terry Richardson. In December 2009, Isaac launched his lifestyle collection, “ISAACMIZRAHILIVE!” on QVC, the cable television shopping network. Previously, in 2003, Mr. Mizrahi pioneered the concept of high design for the mass retailer with a successful partnership with the Target Corporation.
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