Indio, in concert with VICE Media, announced today they will host the “Hola Indio” tour, a new national tour dedicated to showcasing the cross-influence of Mexican and American cultures in contemporary music and art. The tour will benefit the National Museum of Mexican Art (NMMA) and feature today’s most talented artists and musicians in Mexico and the U.S.
Indio, the unique Mexican dark beer which recently launched in the U.S., will sponsor VICE’s series of private events in Los Angeles, San Francisco, Chicago and Austin from July through early November. Fans 21 and older will witness live, collaborative performances from renowned musicians based in the U.S. and Mexico such as Bufi, Carlos Pesina, Dani Shivers, Toy Selectah and Mexicans with Guns. Original art installations co-created by artists like Ines Estrada, Clarke Curtis, Jhina Alvarado, Edgar Orlaineta, Mr. Kone and Florencio Zavala, will also be on display.
“VICE’s global footprint gives us the unique ability to witness how today’s generation of artists draw creative inspirations from all corners of the world,” said Ben Dietz, VP of Sales, VICE. “We designed the ‘Hola Indio’ tour with the mission of connecting the most talented young artists in the U.S, and Mexico with their peers worldwide, creating organic music and artistic collaborations that can be shared with cultural enthusiasts everywhere.”
A select group of fans 21 and older whose passion for music and art transcends borders will be invited to these private “Hola Indio” events where they’ll be able to make a contribution to the NMMA, whose goal is to build bridges through art and promote the culture of Mexico in the U.S., and snack on popchips. Those unable to personally join the celebration, will not be left out, as Indio’s Facebook page (www.Facebook.com/IndioBeer) will be populated throughout the tour with exclusive videos, downloadable MP3s of artist collaborations, and much more.
“Indio’s core consumers in Mexico and in the U.S. are always eager to discover new artists, venues and products that cater to their lifestyles, regardless of where they come from or language they speak. We are looking forward to sponsoring the ‘Hola Indio’ tour as it will be a great opportunity to provide consumers with a unique space to experience original music and art that has never been seen before,” said Felix Palau, VP of Marketing, Indio.
The “Hola Indio” tour dates are as follow*:
Tour One, featuring Bufi and art by Ines Estrada and Clarke Curtis
· July 24 – Los Angeles
· July 25 – San Francisco
· July 26 – Chicago
· July 28 – Austin 7
Tour Two, featuring Carlos Pesina and art by Jhina Alvarado
· August 21 – Los Angeles
· August 22 – San Francisco
· August 24 – Chicago
· August 25 – Austin
Tour Three, featuring Dani Shivers and art by Edgar Orlaineta and Evan Gruzis
· September 25 – Los Angeles
· September 26 – San Francisco
· September 28 – Chicago
· September 29 – Austin
Tour Four, featuring Toy Selectah and Mexicans with Guns, and art by Mr. Kone and Florencio Zavala
· October 30 – Los Angeles
· October 31 – San Francisco
· November 1 – Chicago
· November 2 – Austin
For more information about the “Hola Indio” tour, exclusive content featuring the participating artists, and to learn how to be part of the experience, consumers 21 and older can visit: www.Facebook.com/IndioBeer .
Media interested in attending and covering these tour stops, please contact FORMULATIN at (212) 219-0321.
* Tour dates and artists subject to change
ABOUT VICE
VICE was launched in 1994 as a ‘punk zine’ and has since expanded into a leading global media company with bureaus in over 30 countries. VICE operates the world’s premier original online video destination, VICE.COM , an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency and a book-publishing division. VICE’s digital channels include The Creators Project, dedicated to the arts and creativity, Motherboard, covering cultural happenings in technology, and Noisey, a music discovery channel. To date, VICE boasts over 60 established shows that cover everything from current events to sex to investigative reporting to music to kittens.
ABOUT THE NATIONAL MUSEUM OF MEXICAN ART (NMMA)
The NMMA defines Mexican culture as sin fronteras (without borders), and its programs and exhibitions capture the wide range of Mexican cultural expressions and art forms, from ancient to modern and on both sides of the border. It represents the Mexican community from its own point of view and in its own voice.
The NMMA believes in art as a bridge between communities, and that art in education expands minds and breaks down barriers while preserving cultural heritages. The NMMA is also a national leader and mentor for cultural institutions and community organizations, and for the advocacy of “first voice” and cultural equity issues. From building a world-class institution in Chicago’s largely Mexican American neighborhood of Pilsen to creating groundbreaking exhibitions and forming partnerships with institutions in Mexico, the NMMA has a history of being bold and activist in its approach and reach. To learn more, visit www.
ABOUT INDIO
Launched in 1893 under its flagship brand, Cuauhtemoc beer, the label featured an Aztec emperor. Soon after, the general public started identifying the brand by the image of the label, saying: “Give me a beer of the Indian”. That is how the brand was renamed Indio in 1905. Indio’s updated 12 oz. bottle packaging design is available in the United States and is distributed by Heineken USA.
ABOUT HEINEKEN USA
HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of HEINEKEN International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Indio, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.
