Fender Musical Instruments Corporation (FMIC) celebrates the launch of the Juanes Stratocaster® guitar, a collaboration with renowned multi-Grammy and Latin Grammy award-winning artist Juanes. The signature guitar, released on Juanes’ birthday, showcases a custom “Luna White” satin finish, paying homage to his daughter, Luna. This marks Fender’s first 360 artist signature campaign featuring a Latin music artist. All artist proceeds from the Juanes Stratocaster® and accessories collection will support his philanthropic initiative, the Mi Sangre Foundation, which promotes peace and empowerment in Colombia.
Juanes’ unique fusion of pop, rock, and Colombian folkloric sounds is captured in the Stratocaster®, symbolizing his dedication to innovation, culture, and philanthropy. The collaboration aligns with the surge in Latin music’s influence, worth $1.09 billion in recorded music revenues in 2022. The launch honors Juanes’ impact on Latin music and culture and showcases his commitment to his foundation’s mission.
The Stratocaster® features custom-voiced noiseless single-coil pickups for clarity, while a Mid-Boost Preamp with an S-1 Switch and modern-voiced humbucker pickup complement Juanes’ playing style. The stunning “Luna White” Satin finish pays tribute to his daughter and exudes elegance. The Juanes Capsule Collection includes accessories reflecting his on-stage style and handwritten mantra, “La vida es un ratico” (“Life is a moment”).
Fender’s Juanes Stratocaster campaign includes a creative video series and broad marketing efforts, acknowledging Juanes’ role in shaping Latin music. Evan Jones, CMO at FMIC, highlights the campaign’s relevance in Latin music’s growing influence. Fender’s dedication to showcasing Latin music culture resonates through this campaign, creating a lasting impact in the music industry.
For more details and images, visit the Fender website. The Juanes Stratocaster® guitar, part of Fender’s Artist Signature Series, captures Juanes’ distinct sound and craftsmanship, reflecting his artistic journey and influence.
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