Grammy-award winner BRUNO MARS will perform at the PEPSI SUPER BOWL XLVIII HALFTIME SHOW on FOX in MetLife Stadium in East Rutherford, NJ on Sunday, February 2, 2014, it was announced today.
Bruno Mars is a critically acclaimed singer, songwriter, producer and musician. The 14-time Grammy Award nominee and Grammy winner has sold over 115 million singles worldwide. His current album Unorthodox Jukebox and his debut album Doo-Wops & Hooligans have a combined certification total of 60x platinum worldwide. According to Billboard, Mars scored his first five “Hot 100” No. 1s faster than any male since Elvis Presley. As a singer, songwriter and producer, Mars has an impressive catalog of 22 “Hot 100” hits. Currently, Bruno Mars and his eight-piece band The Hooligans are on a sold-out, 91-city world arena tour.
Bruno Mars joined FOX NFL SUNDAY co-hosts Curt Menefee and Terry Bradshaw, along with analysts Howie Long, Jimmy Johnson, Michael Strahan and Jay Glazer in New York City’s Times Square to make the live nationally-televised announcement just before kickoff of the Sunday afternoon games. Bradshaw (4), Long (1), Johnson (2) and Strahan (1) have a combined eight Super Bowl championships as a player or coach.
This unprecedented announcement is just the beginning. Fans are encouraged to tune into FOX Sports throughout the season to see what surprises Bruno Mars has in store for this historic Halftime Show.
The Pepsi Super Bowl halftime show is the most-watched musical event of the year. More than 110.5 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide.
Bruno Mars joins an esteemed list of recent halftime acts that includes Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
PepsiCo continues to leverage its diverse multi-brand portfolio – including Pepsi, Frito-Lay, Gatorade, Quaker and Tropicana – with the NFL to connect with fans and enhance their NFL experience. Pepsi returned last year as the title sponsor of the Super Bowl Halftime Show bringing the brand’s Live for Now mind-set and one-of-a-kind consumer engagement platforms to provide fans a halftime experience worthy of pop-culture’s biggest stage. This year, Pepsi continues its steadfast focus on the fan with its season-long “Are You Fan Enough?” campaign, which will culminate at halftime.
The PEPSI SUPER BOWL XLVIII HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON. View the Bruno Mars Pepsi Super Bowl XLVIII Halftime Show Announcement here: www.nfl.com/pepsisbhalftime
