Beyoncé, Pepsi, The $50 Million Deal. Inking a $50 million deal with the soda brand, the mega star singer, who has been a face of the brand since 2002, will appear in her fifth Pepsi TV and print ad campaign, which includes her face on a limited-edition line of Pepsi cans. Set to debut in 2013 after her highly-anticipated Super Bowl halftime show, the New York Times just released shots of Beyoncé at a Pepsi photo shoot in October.
After Pepsi recently announced they will also be creating a multimillion dollar fund to support Beyoncé’s creative endeavors, the singer said in a statement, “Pepsi embraces creativity and understands that artists evolve…As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
