Ever New is a fashion brand founded in Melbourne, Australia, now available at Westfield Santa Anita for the first time anywhere in the U.S. The store opened April 28 with its ‘Palm Springs’ collection, featuring international supermodel Milou Sluis. Inspired by Hollywood in the 60s, the glamorous range is a riot of pop color and luxurious fabrics, perfect for the hot California Summer.
An extension of ‘Forever New,’ one of Australia’s fastest growing clothing and accessories brands, Ever New celebrates the feminine beauty of women, with a signature style flowing through every creative element and inspired by global trends in art, film, theater and international haute couture fashion.
The name Ever New defines the constantly evolving nature of the brand. New product arrives in store weekly and stunning window displays with glamorous images of exclusive fashion shoots are updated every four weeks.
Ever New collections feature high quality fabrics with original European print designs reminiscent of fine art from Monet to Picasso. Billowing chiffons, draping silks, Italian wools and soft feel yarns are the backdrop for a glittering ensemble of accessories. Creative teams collaborate to design fully coordinated collections that offer customers a complete look head-to-toe, with statement shoes, unique handbags and vintage inspired jewelry.