Los Angeles has never played small—and during Super Bowl LX, the city doubled down on that legacy. In a moment that blended sport, culture, and design, the National Football League and LA28 unveiled a custom emblem that celebrates the Olympic debut of Flag Football at the 2028 Olympic Games. The reveal aired across NBC, Peacock, and Telemundo, placing a distinctly LA-designed mark before a global audience.
This emblem is more than visual flair—it’s a signal. It marks a turning point for Flag Football, a fast-growing, inclusive, contact-free version of the game governed globally by the International Federation of American Football. With approximately 20 million players in more than 100 countries and balanced participation across genders, Flag Football arrives at LA28 as both a youth-powered movement and a world sport ready for its Olympic moment.
A Design That Moves Like the Game
The newly released emblem captures motion at first glance. Inspired by the laces of a football and wrapped in the fluid motion of a flag, the mark uses a bold yellow palette—energetic, unmistakable, and unmistakably LA. Speed lines and flowing curves echo the sport’s defining qualities: agility, quick decision-making, and dynamic play. It’s a design language that feels born for screens and streets alike.
This emblem joins LA28’s expansive system of more than 50 custom marks—each built around a bold, static “L,” “2,” and “8,” and anchored by the ever-evolving digital “A.” Together, they reflect Los Angeles’ grid, its creators, and its commitment to innovation. In the Flag Football emblem, that philosophy comes alive with athletic urgency.
From Youth Fields to Olympic Lights
Flag Football’s rise has been anything but accidental. Its accessibility—minimal equipment, non-contact rules, and community-based play—has made it a gateway sport for young athletes across neighborhoods, schools, and countries. The confirmation of Flag Football as an Olympic sport in 2023 validated years of grassroots growth and international development.
What elevates the LA28 moment even further is the NFL’s backing, including a landmark resolution allowing NFL players to participate in the Olympic Flag Football tournament. That decision bridges generations and levels of play, connecting local youth leagues to the world’s most recognizable football brand and to the Olympic stage.
Peter O’Reilly, NFL Executive Vice President of Club Business, International, and League Events, described the emblem as a catalyst—one that builds momentum and invites fans into the journey toward 2028. It’s not just about a logo; it’s about engagement, participation, and imagining what the future of the sport can look like.
LA28’s Athlete-First Vision
For LA28, Flag Football aligns seamlessly with a Games vision centered on athletes, equity, and sustainability. Janet Evans, LA28’s Chief Athlete Officer, has emphasized that collaborations like this emblem capture the dynamism that will define the 2028 Games—fast, inclusive, and forward-looking.
The broader LA28 plan reinforces that ethos. Los Angeles will welcome more than 15,000 athletes across Olympic and Paralympic competitions, becoming only the third city in history to host the Olympic Games three times (after 1932 and 1984) and the first to host its Paralympic Games. The Games will set new milestones: more quota spots for women than men, the debut of new sports, and a commitment to using existing venues rather than building new permanent infrastructure.
A Global Community Steps Forward
From the international perspective, the emblem signals unity. IFAF President Pierre Trochet has described the collaboration as a reflection of the excitement rippling through the worldwide American Football community. With 75 member nations across five continents, IFAF sees LA28 as a launchpad—one that brings the sport’s values of teamwork, accessibility, and innovation to the Olympic family.
For fans eager to witness this history firsthand, the path begins now. Registration for the LA28 Ticket Draw is open, offering early access to the Olympic Games and the debut of Flag Football on the world’s biggest sporting stage at www.tickets.la28.org.
More Than a Moment
As Los Angeles counts down to 2028, this NFL x LA28 emblem stands as a symbol of what’s coming: a Games rooted in creativity, powered by youth, and amplified by global partnership. Flag Football’s Olympic debut isn’t just a new event on the schedule—it’s a statement about where sport is headed.
Fast. Inclusive. Digital. And unmistakably LA.
For continued updates, event news, and official information about the LA28 Olympic and Paralympic Games, visit www.la28.org.
Report: David Rosales — Featured Reference
NEWS FROM press team of LA28
This feature references official updates and announcements provided directly by the LA28 press team, highlighting the NFL x LA28 collaboration and the Olympic debut of Flag Football as part of the road to the 2028 Olympic and Paralympic Games in Los Angeles.
