Our news team link in to YouTube to review TYLA, we must say she’s hot and her style reminds us a little bit of Shakira with a mix of Ariana Grande. This artist is what we term Pop-Culture sensational fabulous!
Kicking into high gear for 2023, African superstar singer and songwriter TYLA reveals an energetic and undeniable new single and music video entitled “Been Thinking” today via FAX Records/Epic Records. The video is directed by the almighty Meiji Alabi (Beyonce, Burna Boy) and co-choreographed by the legendary Fatima Robinson (Michael Jackson, Aaliyah).
Watch the video HERE.
The track’s driving beat sets the pace as her dynamic vocals dip in and out of the groove. She alternates between confessional verses a la “I’ve been trying not to lose control, but I lose control” and a fiery and flirty hook, “All day, all night, I been thinkin bout you.” The accompanying visual vividly brings theses vibes to life onscreen. From intimate vignettes of her singing in bed to showstopping African-inspired choreography in a packed club, it reflects the track’s spirit.
Tyla has been making waves internationally by fusing Amapiano with ethereal pop R&B vocals, earning her critical acclaim from PAPER Magazine, I-D and CLASH. Her debut single ‘Getting Late’ featuring Kooldrink has amassed over 5.5 worldwide million views. She followed it up with the incredible DJ Lag collaboration ‘Overdue’, which soundtracked the trailer for Netflix’s Blood & Water. Tyla returned with ’To Last’ in 2022 to great acclaim, earning praise from CLASH and The Independent.
Last year, Tyla turned up on “To Last.” It has tallied nearly 1 million cumulative streams thus far and continues to gain traction at DSPs. Out Now dubbed it “dreamy,” and HITS noted, “Tyla’s music shimmers with the euphoria of South African amapiano, as she puts her vibrant personality on full display.”