The world of K-Pop just got louder with the arrival of MEOVV, the first girl group from THEBLACKLABEL, who released their debut single, “MEOW,” today. The track, available via THEBLACKLABEL/Capitol Records, introduces the five-member group with a bold and captivating sound that is set to redefine K-Pop’s global landscape. Fans can listen to the track [HERE] and watch the stunning visual accompaniment [HERE].
MEOVV, pronounced “meow,” represents the visionary creation of label founder and mega-producer TEDDY. Known for his pivotal role in shaping the careers of K-Pop icons like BIGBANG, G-Dragon, 2NE1, and BLACKPINK, TEDDY has personally overseen every aspect of MEOVV’s creation. This group marks his first girl group debut in eight years, since the iconic debut of BLACKPINK.
Key Highlights:
- Explosive Debut Single: “MEOW” is a fast-paced, genre-defying track that fuses enchanting loops, powerful bass drops, and MEOVV’s confident vocals, alternating between multiple languages and styles.
- Visionary Producer: TEDDY, along with writers like Claudia Valentina and Zikai, crafted the song, while 24 and Jumpa handled production, ensuring the track breaks away from traditional K-Pop formulas.
- Multidimensional Performers: The five members of MEOVV — ELLA, GAWON, SOOIN, ANNA, and NARIN — deliver a mix of fierce charisma and smooth allure, with a unique ability to switch between singing, rapping, and a diverse range of styles.
- Viral Buzz: Ahead of their debut, MEOVV generated massive excitement with teaser films and visuals, amassing over 94 million views and building intense anticipation among fans worldwide.
“MEOW” is the perfect introduction to MEOVV’s distinct sound and energy. The track’s inventive production and the group’s dynamic performances signal a fresh direction for THEBLACKLABEL’s global ambitions. With their fierce debut, MEOVV is already making waves across the K-Pop world, and this is just the beginning of their takeover.
Photo Credit: THEBLACKLABEL
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