ABC released the semiannual FAS-FAX report for U.S. consumer magazines today. The FAS-FAX report includes top-line circulation data for all magazine members for the first half of 2012. Total paid and verified circulation for the 395 U.S. titles reporting year-over-year comparable data decreased 0.1 percent. Paid subscriptions were up 1.1 percent, and single-copy sales decreased 9.6 percent. Read more here at http://accessabc.wordpress.com/2012/08/07/the-top-25-u-s-consumer-magazines-for-the-first-half-of-2012/
Key Statistics
Although digital editions have previously been included in the topline paid and verified circulation number, this is the first report that breaks out a standalone digital replica column. For this period, 258 U.S. magazines reported more than 5.4 million digital replica editions (paid, verified and analyzed nonpaid). This accounts for approximately 1.7 percent of the total circulation. Digital replica magazines more than doubled from the first half of 2011 when 232 magazines reported approximately 2 million digital replica copies or less than 1 percent of the total industry.
Accessing the Report
The full FAS-FAX report containing data on more than 500 U.S. and Canadian consumer magazines is available in ABC’s eData center. ABC members will need their user name and password to access the report. If you are not an ABC member, you can read more about membership benefits on our website.
Top 25 Lists
Below are a few charts pulled from the report — the top 25 U.S. consumer magazines by total paid and verified circulation, single-copy sales and digital replica editions. Historical charts for the June and December 2011 reporting periods are also available.
Top 25 U.S. Consumer Magazines
by Total Paid & Verified Circulation
Preliminary Figures as filed with the Audit Bureau of Circulations — Subject to Audit
Publication Total Paid & Verified
6 months ending 6/30/2012 Total Paid & Verified
6 months ending 6/30/11 Change
AARP THE MAGAZINE 22,528,478 22,395,670 0.6%
AARP BULLETIN 22,283,411 22,236,761 0.2%
GAME INFORMER MAGAZINE 8,169,524 5,954,884 37.2%
BETTER HOMES AND GARDENS 7,617,038 7,648,900 -0.4%
READER’S DIGEST 5,577,717 5,653,440 -1.3%
GOOD HOUSEKEEPING 4,346,757 4,336,711 0.2%
NATIONAL GEOGRAPHIC 4,232,205 4,445,603 -4.8%
FAMILY CIRCLE 4,100,977 3,816,958 7.4%
PEOPLE 3,563,035 3,556,753 0.2%
WOMAN’S DAY 3,449,692 3,863,710 -10.7%
TIME-THE WEEKLY NEWSMAGAZINE 3,276,822 3,376,226 -2.9%
TASTE OF HOME 3,231,697 3,235,718 -0.1%
LADIES’ HOME JOURNAL 3,205,302 3,267,239 -1.9%
SPORTS ILLUSTRATED 3,204,945 3,207,861 -0.1%
COSMOPOLITAN 3,017,834 3,032,211 -0.5%
PREVENTION 2,930,730 2,903,417 0.9%
SOUTHERN LIVING 2,841,331 2,830,179 0.4%
AAA VIA 2,590,421 2,732,291 -5.2%
MAXIM 2,518,827 2,530,440 -0.5%
AAA LIVING 2,459,089 2,477,127 -0.7%
O, THE OPRAH MAGAZINE 2,444,934 2,461,464 -0.7%
GLAMOUR 2,374,291 2,304,146 3.0%
AMERICAN LEGION MAGAZINE 2,284,729 2,323,308 -1.7%
PARENTING 2,232,588 2,227,350 0.2%
REDBOOK 2,222,177 2,211,659 0.5%
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Top 25 U.S. Consumer Magazines by Single-Copy Sales
Preliminary Figures as filed with the Audit Bureau of Circulations
Subject to Audit
Publication Single-Copy Sales
6 months ending 6/30/12 Single-Copy Sales
6 months ending 6/30/11 Change
COSMOPOLITAN 1,351,738 1,599,305 -15.5%
WOMAN’S WORLD 1,149,242 1,193,927 -3.7%
FIRST FOR WOMEN 1,024,889 1,094,056 -6.3%
PEOPLE 939,554 1,153,774 -18.6%
US WEEKLY 572,875 646,685 -11.4%
FAMILY CIRCLE 567,632 525,358 8.0%
IN TOUCH WEEKLY 560,585 646,646 -13.3%
IN STYLE 544,875 570,272 -4.5%
PEOPLE STYLEWATCH 460,295 504,504 -8.8%
NATIONAL ENQUIRER 457,404 502,904 -9.0%
O, THE OPRAH MAGAZINE 448,649 546,164 -17.9%
GLAMOUR 422,868 453,707 -6.8%
FOOD NETWORK MAGAZINE 400,254 339,854 17.8%
ALL YOU 394,967 444,815 -11.2%
MEN’S HEALTH 391,400 431,792 -9.4%
STAR MAGAZINE 379,425 442,131 -14.2%
REAL SIMPLE 372,795 380,721 -2.1%
WOMAN’S DAY 360,365 339,350 6.2%
LIFE & STYLE WEEKLY 343,038 334,700 2.5%
WEIGHT WATCHERS 325,950 449,805 -27.5%
GOOD HOUSEKEEPING 318,623 339,528 -6.2%
VOGUE 300,955 360,400 -16.5%
WOMEN’S HEALTH 299,107 315,075 -5.1%
VANITY FAIR 283,938 349,566 -18.8%
SEVENTEEN 267,368 295,530 -9.5%
