The Gallery Los Angeles, a full-service marketing and event production company, is gearing up to kick off its eighth season of L.A. Fashion Weekend, the much- anticipated finale of LA Fashion Week. The epic three-day affair, held in the heart of Hollywood at Sunset Gower Studios from October 18-21, gives industry insiders and fashion fiends alike the chance to preview fresh celebrity collaborations and cutting-edge emerging designers while mingling with L.A.’s finest.
Shows kick off Friday, October 19th with doors opening at 5:00 pm for media and 6:00 pm for invited quests. Opening night includes Spring 2013 swimwear collections from Havana Nights by Christina Milian for Nicolita Swimwear, Amelie Swimwear, and Culture Swimwear. Saturday’s show will showcase the hottest in the up-and-coming designer division including Wolfeep, Parides, and Black Hearts Brigade. Doors open at 5:00 pm to media and 6:00 pm for invited guests.
Sunday, October 21st is an all day event, opening with the Second Annual “Just Fashion” show at 2:00 pm, hosted by Public Counsel, and closing with the women’s contemporary and couture brands show at 8:00 pm. Shows will highlight popular designers Anthony Franco, Dina Bar-El, Nathanaelle, and G. Kim. Just Fashion is open to the public and all proceeds will benefit Public Counsel, the Nation’s largest pro-bono law firm. Media should arrive at 11:00 am for “Just Fashion” and 5:00 pm for the closing show.
This season, L.A. Fashion Weekend boasts its biggest sponsor lounge yet. Guests can glam up their looks with some last minute red carpet radiance at a state-of-the-art Beauty Bar featuring beauty industry frontrunner and title sponsor Wella Professional’s Braid Bar, rejuvenating mud facials from Glam Glow, and full makeup applications by Napoleon Perdis. Hoodie Buddie will keep things casual in its custom teepee filled with its signature sweatshirts. Nobu Caesars Palace, the official Lounge sponsor, will give guests a sneak peak of its new Vegas hotel through a hotel room installation and delicious catering from its room service menu. Little Black Dress Vodka will provide an open bar with additional refreshments from Lovoka Liqueur and Diabolo.
“I’m really excited about the new additions to L.A. Fashion Weekend this year, both in our sponsor Lounge and on our runway, which will feature many returning designers, but also some great new talent,” says L.A. Fashion Weekend Executive Producer and The Gallery L.A. Founder, Mikey Koffman. “Every year, my goal is to go above and beyond the year before and create the best possible platform for brands to showcase themselves. We’ve gone in a new direction this year, and our partners, like Wella Professionals and Nobu Caesars Palace, have helped us create a luxury experience that will set L.A. Fashion Weekend apart from the rest.”