In an unprecedented collaboration, Formula 1 and renowned international music sensation will.i.am have joined forces to launch a groundbreaking music project. The partnership kicked off with the release of a new single, “THE FORMULA,” featuring acclaimed rapper Lil Wayne, marking will.i.am’s first solo release in ten years.
This innovative Global Artist In Residence initiative pairs the multi-platinum and GRAMMY® Award-winning artist, known for his passion for motor racing, with the world’s fastest-growing sport. Throughout the 2023 FIA Formula 1 championship season, fans can expect more F1-inspired tracks as part of this alliance, building up to the highly anticipated release of will.i.am’s solo album in the fall of 2023.
The track “THE FORMULA” is not only the first musical output of this collaboration but will also be featured during the broadcast of the Formula 1 Miami Grand Prix on May 7, 2023. This electrifying hip hop anthem showcases will.i.am’s forward-thinking production talent, incorporating pulsating baselines and infectious rhythms that promise to captivate racing enthusiasts worldwide. As Formula 1 and music merge at break-neck speed, this collaboration aims to enhance the fan experience and attract a broader and more diverse audience to the sport.
Listeners can already enjoy “THE FORMULA” featuring Lil Wayne by following this link: [insert link]. Furthermore, fans can look forward to an official music video that will be released in the near future, adding another layer of excitement to this unique collaboration.
Expressing his enthusiasm for the alliance, will.i.am said, “It’s a thrill to merge my passions – high-performance auto racing and music – in this pioneering alliance. Our goal is to shatter traditional boundaries by fusing music and racing, creating unforgettable experiences that introduce new fans to the excitement of F1 and showcasing the world’s finest artists and performers.”
The release of this single also sets the stage for will.i.am’s fifth solo album, marking his return since his 2013 chart-topping album, “#willpower,” which featured the hit track “Scream & Shout” with Britney Spears. As an artist known for his forward-thinking approach, will.i.am is poised to reach new artistic heights in 2023.
With a career spanning over two decades, will.i.am has made an indelible mark on the music industry as the co-founder and frontman of the genre-bending group Black Eyed Peas, as well as a successful solo artist and sought-after producer. In addition to his music endeavors, he seamlessly integrates his passion for technology and philanthropy, providing STEAM education programs to over 12,000 students through his i.am/Angel Foundation.