Monday 6th August: Grammy nominated Swedish DJ Avicii has released a co-produced music video with Denim & Supply Ralph Lauren. The music video was shot in New York City for the Fall 2012 campaign and depicts a captivated crowd enthralled by the heart-pounding music from one of the biggest music stars in the world. “There are so many ideas that come up when you’re crafting a new track. It’s exciting to be able to go back and remix a song like ‘Silhouettes’, to find a whole new direction to take the creative energy,” said Avicii. “And filming the video was a blast.”
In addition, to celebrate Denim & Supply Ralph Lauren’s one year anniversary and their collaboration Avicii will perform in Union Square in San Francisco on Tuesday September 4th at 6pm. The following day, fans will also have access to a free download of Avicii’s exclusive remix “Silhouettes” for a limited time. For further details, check out DenimAndSupply.com.
Grammy nominated Swedish DJ, remixer, and producer Avicii, born Tim Bergling, is best known for his international mega-hit “Le7els” which conquered club charts worldwide , racked up over 40 million YouTube views and received two MTV Music Video Award nominations this week for Best Choreography and Best Electronic Dance Music Video. Declared the “Tune of 2011” by David Guetta in DJ Mag, which also placed the 22-year-old Swede at No. 6 on its yearly poll of the Top 100 DJs after just two years of performing.
Avicii is part of the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds. He has headlined such colossal events as Tomorrowland, Dance Valley, Street Parade and IDentity festival. This year, he headlined the ULTRA Music Festival, Electric Daisy Carnival, performed at Coachella and will headline at Lollapalooza in August. Avicii’s current single “Silhouettes” is out now on LE7ELS/Interscope Records. Featuring a powerhouse vocal from fellow Swede Salem Al Fakir, “Silhouettes” is yet another flawless musical showcase from one of the biggest EDM stars in the world.
About Denim & Supply
Launched in Fall 2011, Denim & Supply Ralph Lauren appeals to the millennial generation that prides itself on creating personal style through self expression and individuality. Denim & Supply Ralph Lauren offers a new approach to denim and jeanswear, capturing the weathered character of vintage-inspired pieces and effortlessly styling them with an independent spirit. Earthy, bohemian and rugged, Denim & Supply Ralph Lauren is a modern statement of free-spirited, down-to-earth style. Denim & Supply Ralph Lauren is available exclusively at Macy’s stores nationwide, in Europe, Asia and DenimandSupply.com
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August 6, 2012
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