Tonight, the winner of the 2012 PUMA.Creative Impact Award will be revealed at a PUMA.Creative and BRITDOC Gala in Berlin. The €50,000 award honours, celebrates and supports the documentary film that has made the most significant positive impact on society or the environment. The top films cover topics ranging from global conflict and non-violent resistance to environmental degradation and protection. All of the projects have prompted impressive and measurable change in their wake – from changing consumer behaviour to affecting political debate and creating legislative change.
The five finalist films, which are in line with PUMA’s vision of contributing to a better world for generations to come, were judged by an elite jury that includes: Hollywood actors and activists, Danny Glover and Djimon Hounsou, director Mira Nair, writer and campaigner Jemima Khan and Executive Director of Greenpeace International, Kumi Naidoo.
The jurors met in New York on September 23rd, 2012 to discuss the five finalists and choose the winner to be announced later today.