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PROJECT TROJAN, NEW FREE MOBILE APP ABOUT 2012 USC FOOTBALL TEAM

PROJECT TRO7AN, a unique free mobile application for iOS and Android devices that will highlight and promote the 2012 USC football team to fans and media by providing statistical information, videos and interactive games and chats, soon will be available for download from the iTunes Store and Google Play.

Fans will get unprecedented access to this year’s highly-ranked Trojans through social and video platforms. Under the Trojan Buzz header, fans will be able to participate in live chats with their favorite players, coaches and legends.

Media and postseason awards voters will be able to closely follow the Trojan honors candidates under the Awards Watch section, which features easily sortable data, biographic information and highlight videos.

The app will be loaded with exclusive video content, including two new featurettes, “Matt Vs.,” in which Heisman Trophy quarterback candidate Matt Barkley will take on athletes from other USC sports to learn their game and test his mettle, and “Playbook,” which will provide a breakdown of the game-changing play in the previous week’s football contest.

An interactive photo booth will enable fans to customize and share a picture of themselves in Trojan football gear and accessories. USC merchandise and tickets also will be available for purchase within the app.

As the season develops, USC will continue to release exciting features on the app.

Barkley, All-American safety T.J. McDonald and Rimington Award center candidate Khaled Holmes were among several Trojan players who provided concept and design input on the PROJECT TRO7AN app.

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