On April 23rd 2012, Center 458, in the heart of NYC’s West Chelsea Gallery District, was transformed into a breath-taking, pink, POPSUGAR-themed social gathering in honor of the first-ever POPSUGAR Digital New Front. With over 28 million global unique users every month, POPSUGAR’s editorial team have an ongoing commitment to be authentic, real, relatable and POSITIVE in a world where that no longer happens very often. This event brought together brands, strategic partners and press for a special insider’s look into the world of POPSUGAR.
Cocktails in hand, VIP guests and top editors across tech, news, and lifestyle arenas tuned in as POPSUGAR in-house editors and executives, including co- founders Lisa & Brian Sugar, took center stage to give an all-access presentation of POPSUGARtv, the company’s latest video programming feature which currently is the home of 19 original shows. With production studios in LA, San Francisco, NY, and London POPSUGARtv is aimed at delivering unparalleled access in the worlds of entertainment, style, living and shopping. We produce everything in- house on a daily and weekly including, original series, daily shows, commerce integrations, and unique LIVE! Coverage. “POPSUGAR is everything we love, all in one place. It gives culturally connected, digitally savvy tastemakers personalized, insider access targeted at women’s passion points: entertainment, fashion, beauty, fitness and more,” stated the husband and wife dynamic duo. With original video content series, live event coverage, shopping experiences, and one-on-one celebrity and expert interviews, POPSUGAR’s unique voice resonates loud and clear with its audience.
