On Friday, January 28, STARZ celebrated the world premiere of “Power Book IV: Force” with a one-of-a-kind, star-studded intimate New York premiere on the rooftop of Pier 17.
The festivities kicked off with an afternoon screening attended by executive producer, Grammy Award winner Curtis “50 Cent” Jackson and series star, Joseph Sikora, followed by a secondary screening in the evening.
Despite the New York snow storm, stars came out in full force to celebrate the premiere of the highly anticipated new spinoff in the “Power” Universe, including Oscar winner Adrien Brody, Primetime Emmy nominee David Schwimmer, Grammy Award winner Fat Joe, “Power” cast member and TV personality La La Anthony, “Power” alum Lucy Walters, reality stars Ice-T and Coco, fashion designer June Ambrose, actor Mack Wilds, actor Aldis Hodge, rapper Slick Rick, actor Eric West, influencer Achieng Agutu, rapper Dave East and singer Kranium, model Evan Mock, actor J.R. Ramirez, “Gossip Girl” star Eli Brown, model and entrepreneur Pritika Swarup and more enthusiastically watched the premiere episode from their individual pods.
Jackson and Sikora welcomed guests who enjoyed the event from their own individual cabins overlooking the iconic Brooklyn Bridge. Shipped in from Chicago, the trademark blue mustang, a signature of fan-favorite character Tommy Egan (played by Sikora), was stationed on the rooftop for an epic photo-opp.
Upon entering their cabins, the hit music video for “Power Powder Respect,” the “Power Book IV: Force” theme song performed by 50 Cent, Jeremih and Lil Durk, and directed by Eif Rivera , was showcased. Attendees screened the Chicago-based series premiere episode while snacking on local-style hot dogs and Garrett’s popcorn and sipping signature cocktails, including Jackson’s Branson VSOP.
In the evening, Jackson and the cast, including Joseph Sikora, Isaac Keys, Gabrielle Ryan, Shane Harper, Kris D. Lofton, Anthony Fleming, Lucien Cambric, Jeremih, Ahmad Ferguson, Phil Donlon, Guy Van Swearingen and Barton Fitzpatrick reunited to mark the special world premiere. Executive producers Mark Canton and Shana Stein were also in attendance.
“Power Book IV: Force” premieres Sunday, February 6 across all STARZ platforms. New episodes premiere every Sunday.