Twentieth Century Fox Home Entertainment and Icon Productions will team on a domestic direct-to-consumer release of Mel Gibson’s new action film GET THE GRINGO in partnership with DIRECTV, the companies announced today. In a move by the film’s producer, co-screenwriter and lead actor Mel Gibson, the action film GET THE GRINGO will bow on DIRECTV Cinema on May 1 for the premium price of $10.99 in HD and will be followed by the film’s wide release on Blu-ray, DVD, VOD and digital download later this year.
Twentieth Century Fox Home Entertainment and Icon Productions will kick off a national marketing campaign for GET THE GRINGO in April with a premiere screening event with Ain’t It Cool News in Austin, Texas. Fans will get a first look at GET THE GRINGO followed by a Q&A hosted by founder Harry Knowles with Mel Gibson, director Adrian Grunberg, and Kevin Hernandez, who stars as the “kid.” Screenings will be held simultaneously in major markets with the subsequent discussion being streamed live to audiences around the country during this unprecedented event.
“Mel has an uncanny ability to predict audience demand for movies distributed through innovative models to the highest levels of success, most notably with THE PASSION OF THE CHRIST and APOCALYPTO” said Harry Knowles, Founder, Ain’t It Cool News. “Here he once again challenges the status quo by bringing this authentic Peckinpah-ian pulpy tale directly to fans.”
“As digital distribution evolves, we are constantly looking at new ways to bring the consumer greater access than ever before to our movies, said Mike Dunn, President, Twentieth Century Fox Home Entertainment. “Reaching nearly 20 million households on the DIRECTV premium platform offers us an opportunity to explore innovative approaches like this one for GET THE GRINGO.”
“The DIRECTV Cinema service offers an unmatched in-home movie experience to our more than 19.7 million customers across the country,” said Tony Goncalves, Senior Vice President, Product Management, DIRECTV. “We are excited to work with industry icons like Mel Gibson and
Twentieth Century Fox Home Entertainment to offer an innovative platform to distribute and market unique titles like GET THE GRINGO and we will continue to look for additional opportunities to offer exclusive, high quality programming that can’t be found anywhere else.”
GET THE GRINGO, an Icon Production starring Mel Gibson, is an explosive action filmed infused with dark comedy directed by Adrian Grunberg from a screenplay he co-wrote with Mel Gibson and Stacy Perskie and produced by Mel Gibson, Bruce Davey and Stacy Perskie. Filmed in Mexico, the multi-lingual film also stars Daniel Gimenez Cacho, Jesus Ochoa, Roberto Sosa, Dolores Heredia, Kevin Hernandez, Fernando Becerril, Mayra Serbullo, Mario Zaragoza, Gerardo Taracena, Tenoch Huerta and Peter Gerety.
During a high-speed car chase with the US Border Patrol and a bleeding body in his back seat, Driver (Mel Gibson) violently crashes his car into the border wall as he tries to outrun them. Driver survives the crash only to land inside a hard-core Mexican prison where he enters the strange and dangerous world of “El Pueblito.” He finds unlikely guidance from a 10-year-old kid who shows him the ropes.
