How Long Did it Take to Make Metta World Peace Stick? Since his legal name change to Metta World Peace, the man formerly known as Ron Artest has maintained a presence in the media, most recently for an elbow that landed him in hot water. So, how long did it take for the media to get onboard with his unique choice in name? Apparently, when you’re an NBA star, a couple months is all it takes.
Using the premier online research tool, HighBeam Research (www.highbeam.com), we calculated the amount of media mentions each name received every month following the official switch on September 16th, 2011. For the first two months, Ron Artest remained supreme, but starting in mid-November, Metta World Peace sunk in, and the media has been using it more often ever since.
About Cengage Learning and HighBeam Research
Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. HighBeam Research, part of Cengage Learning, serves researchers, individuals, students, academics, and business professionals with immediate access to credible, published information sources. With more than 6,500 publications including newspapers, journals, magazines, transcripts, and wide-ranging reference titles, HighBeam Research offers more than 80 million credible documents and articles dating back over 25 years and are updated daily. For more information, visit www.cengage.com or www.highbeam.com.