Kendrick Lamar has set the music world abuzz with the release of his highly anticipated music video for “Squabble Up,” a standout track from his surprise album GNX. The video, released on November 22, 2024, is a visually stunning homage to West Coast hip-hop culture, rich in symbolism and artistic depth.
Directed by the acclaimed Calmatic, the video combines Lamar’s signature storytelling with vivid imagery that speaks to themes of resilience and identity. One standout moment shows Lamar holding a sign reading “JESUS SAVES GANGSTERS TOO!”—a powerful message woven seamlessly into a sequence of choreographed dances led by Charm La’Donna.
The production team behind “Squabble Up” features an impressive lineup of talent. Executive Producers Kendrick Lamar and Dave Free collaborated with producers Jason Baum, Jamie Rabineau, and Sam Canter to bring the ambitious project to life. Marcell Rév’s cinematography captures the vibrancy of California’s streets, while Carlos Laszlo’s production design adds depth to the visuals. Styling was handled by Karizza Sanchez and Jessica Willis, with Taylor McNeill curating Lamar’s wardrobe. Grooming and hair artistry came from Pircilla Pae and Terry Hunt, completing the polished aesthetic.
The track itself blends G-funk, hyphy, and mariachi influences, layered over a sample of Debbie Deb’s 1984 classic “When I Hear Music.” This fusion of nostalgic beats and contemporary flair has resonated with fans and critics alike, sparking discussions about Lamar’s evolution as an artist.
The “Squabble Up” music video is now available on Kendrick Lamar’s official YouTube channel. Its bold visuals and cultural nods continue to cement Lamar’s place as one of hip-hop’s most innovative creators.
Watch the video here: Kendrick Lamar – Squabble Up (Official Music Video).
Photo Credit: Courtesy of pgLang.
Photo courtesy of pgLang
Report by Mark Winkler