Jaguar Land Rover choose New York’s Chelsea Arts District for World Premiere of Two Contemporary New Models. Jaguar Land Rover hosted a special sneak preview event to showcase two important new models, hours ahead of their global reveal at the 2015 New York International Auto Show.
The special event was held in contemporary loft space Center548 in the heart of the Chelsea Arts District to premiere the all-new Jaguar XF and the Range Rover SVAutobiography. Amongst the guests were Christina Hendricks, Emmy® nominated actress, global supermodel David Gandy and supermodel turned TV presenter Jodie Kidd.
The new XF is the third Jaguar to be based on the brand’s advanced aluminium architecture, making every Jaguar now produced aluminium intensive. The British firm is the globally recognised leader in high-tech aluminium construction, which leads to strong and safe but ultra-lightweight body structures.
Less weight means better efficiency and the new lightweight XF can now boast segment-leading figures of over 70mpg and 104g/Km CO2. It also offers more rear seat space than its competitors as well as new touch screen technology and unrivalled levels of luxury and refinement. Crafted to perfection with beautiful materials and flawless execution, the ultra-luxurious, new Range Rover SVAutobiography offers signature features for a truly refined and superior travel experience, including climate controlled seats with massage function, power-enabled fold out tables in the rear seats, smartphone integration and individual rear seat entertainment screens.
Guests were treated to an exclusive preview of both cars and stunning 360-degree views of Manhattan and the Hudson River. Center548 is a space synonymous with contemporary and innovative design. In the past the venue has hosted some of New York’s most iconic fashion, architecture and design shows so it provides a fitting space to launch two such important and cutting-edge vehicles. Jaguar and Land Rover will debut both the all-new Jaguar XF, and the ultra-luxurious Range Rover SVAutobiography on April 1 at the 2015 New York International Auto Show.
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