Daily Life

Introducing the world’s first IKEA Emoticons App

Introducing the world’s first IKEA Emoticons app.IKEA Emoticons is an app that enables people to easily add an additional keyboard with IKEA brand icons to their smartphone. The keyboard lets people express themselves with emoji of IKEA icons, products and everyday household items: from the BILLY bookcase to the big blue FRAKTA bag. This free app is available for download in the App Store and Google Play. And a tutorial film explains how you can use the app to create a better everyday life home.

With Valentine’s Day coming up, IKEA Netherlands aims to organize the home in time for the day of love. The IKEA Emoticons app offers a modern IKEA solution to an ancient problem: tension between two individuals about clutter at home. A recent study by TNS NIPO shows that clutter at home causes tension in one third of all Dutch households. To prevent conflicts between lovers, roommates, and families about something as easily solvable as clutter, IKEA hopes to partner in the way individuals discuss clutter at home. Keeping the conversation light and friendly. The playful use of emoticons can be a friendly and fun nudge in the right direction towards a tidier and happier home, effectively bringing love, peace, and storage back into the homes of the world. IKEA Emoticons website with tutorial film: http://www.ikea.nl/emoticons

Tutorial film on YouTube: http://youtu.be/UX02Ecfhndk

Free download of IKEA Emoticons in App Store: https://itunes.apple.com/gb/app/ikea-emoticons/id958943883

Free download of IKEA Emoticons in Google Play: https://play.google.com/store/apps/details?id=nl.ikea.emoticons

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