Today, Google, Team USA, and NBCUniversal announced a groundbreaking partnership, designating Google as the Official Search AI Partner of Team USA for the Paris 2024 Olympic and Paralympic Games. This marks a significant milestone as it is the first time Google has entered into a partnership with Team USA.
Enhancing Athlete Stories and Viewer Engagement
The collaboration aims to leverage Google’s AI-powered features to bring athlete stories and competition highlights to life, enhancing NBCUniversal’s coverage of the Games. This partnership will provide a more dynamic and engaging viewing experience, combining the best of technology and sports.
Key Features of the Partnership:
Explain the Games with Google:
- NBCUniversal will utilize Google Search’s AI Overviews during coverage to help viewers explore and understand various aspects of the Games.
- AI Overviews will provide quick, comprehensive answers to questions, like the importance of lane assignments in swimming.
- This feature will also extend to NBCUniversal’s social media platforms, increasing its reach.
Try it with Google Gemini:
- Leslie Jones, Chief Superfan Commentator, will use Google’s AI Assistant, Gemini, to engage with viewers.
- Gemini will help Jones create custom content, learn new sports, and entertain fans across NBCUniversal’s networks and Peacock.
One Day in Paris:
- Social videos and late-night promos will feature five Olympians and Paralympians exploring Paris using Google’s AI-powered tools like Google Lens and Immersive View in Google Maps.
- These features will highlight how AI can enhance the exploration of the host city’s iconic landmarks.
Enhanced 3D Broadcasts:
- Google Maps Platform’s Photorealistic 3D Tiles will provide immersive views of Olympic venues in Paris.
- Viewers will enjoy detailed 3D perspectives of locations such as Versailles and Stade Roland Garros.
Statements from Leaders
Sarah Hirshland, CEO, U.S. Olympic & Paralympic Committee:
- “This collaboration is more than just a sponsorship; it’s a powerful alliance that brings together the best of technology and sports. By working with Google and NBCUniversal, we are ensuring that our athletes’ stories are told in the most dynamic and engaging ways possible. This partnership will inspire millions and amplify the incredible efforts of Team USA as they compete on the world stage.”
Dan Lovinger, President of Olympic & Paralympic Partnerships, NBCUniversal:
- “We are very excited to be partnering with Google to deliver innovative, highly engaging elements that will enhance the coverage of the Paris Games for our audiences and make every viewer feel as though they are on the ground in Paris. This one-of-a-kind partnership demonstrates the endless possibilities when you combine innovative technology with premium content to enhance the viewing experience for fans of all ages.”
Marvin Chow, Vice President of Marketing, Google:
- “Our partnership with Team USA and NBCUniversal during the Olympic & Paralympic Games provides an incredible stage to showcase how Google’s helpful everyday products like Google Search and Google Maps, and newer innovations like Gemini, are using AI to help fans explore, learn and connect with the Games.”
Coverage Details
NBC and Peacock will present live coverage of the Opening Ceremony on Friday, July 26, beginning at Noon ET, with Spanish-language coverage on Telemundo starting at 1 p.m. ET. Primetime coverage will start at 7:30 p.m. ET/PT on NBC and Peacock. NBCUniversal holds the U.S. media rights to the Olympic Games through 2032, ensuring extensive coverage across its platforms.
For more details on how to watch NBCUniversal’s coverage, visit NBCUniversal’s official website.
