As the unofficial celebrity face of Breast Cancer, Giuliana Rancic recently put her strength on full display as she hosted the 2012 Bright Pink Fab Fest wearing the ‘Barbara Mastectomy’ bra from BodyRock Sport’s Empower ‘Em collection. The Empower ‘Em collection was created to serve as a source of inspiration for Breast Cancer survivors. BodyRock founder and designer Kelly Dooley has long been a supporter of helping this cause, which is near and dear to her. Each bra in the collection is named after a personal friend or family member that has been diagnosed with and survived breast cancer. In addition, with each purchase of a Mastectomy bra, BodyRock makes a donation to the American Cancer Society, which funds research for various cancers and showcases the brand’s continued support and dedication to assisting breast cancer awareness and survival. With Breast Cancer Awareness approaching in October, Giuliana provides the perfect amount of awareness and encouragement by sharing her remarkable story with women across the country.
“The Barbara” mastectomy camouflage print bra with adjustable straps, $90 (www.bodyrocksport.com)
Link to purchase: (http://www.bodyrocksport.com/
WHERE: The Four Seasons Hotel in Chicago, IL
ABOUT THE BODYROCK EMPOWER ‘EM COLLECTION:
Fitness guru and lifestyle expert Kelly Dooley, founder of BodyRock Sport releases the Empower ‘Em collection which includes the first post – Mastectomy sports bra. BodyRock Sport hopes to encourage post-Mastectomy and post-cancer surgery patients to get back into the gym by addressing their unique needs. One key element is providing a product that adapts to the changing body shape of women as they go through reconstruction and beyond. For cancer patients that seek to thrive, a sports bra that shifts from “cleavage to coverage” is likely to meet their expectations and incentivize them to exercise, a critical part of their recovery.
BodyRock Sport’s mission is to empower all women to look and feel beautiful by providing them with activewear that is equally fashionable and functional. The Empower ‘Em Mastectomy bra is undoubtedly ‘The World’s First Fashionable Mastectomy Bra.’ The bra is available in several patterns such as floral, leopard, and camouflage with each having ‘I Am Empowered’ written on the logo plate.
LINK TO VIEW COLLECTION: (http://www.bodyrocksport.com/
Born and raised in the heat of Southern California, CEO and designer of BodyRock, Kelly Dooley, has always had the knack for being active. In March 2009, Kelly was tired of trying to find the perfect sports bra that was functional and stylish. From her frustrations, she created BodyRock – an innovative line of active wear that successfully blends fitness and fashion together in a practical way. The inventive line of active wear is constructed for stylish women who don’t want to sacrifice fashion for fitness. BodyRock is ideal for women who want their gym clothes to be ultra chic and wearable in the everyday world. With the summer months quickly approaching, BodyRock is not afraid to use bold pops of color, floral prints, and fun layering pieces for the active fashionista. The designs feature fitted four-way stretch crops with chic cargo pockets, studded lycra-blend sports bras, ruched metallic spandex, and fashion forward athletic biker jackets. Not only are they fashionable, but functional as well with built-in Ipod pockets, zippered compartments, and tagless labels for that added extra comfort.
BodyRock is produced with the highest quality spandex and nylon, Swarovski crystals and studs, and is manufactured in New York City – a proud American producer! BodyRock captures that effortlessly cool downtown vibe with uptown notes of luxury and style, letting you go from work-out to dinner with ease. BodyRock features bras that are not only aesthetically pleasing, but also purposeful for every woman. Kelly feels grateful to be able to create a collection that encourages and prides women to feel positive, comfortable, sexy, and stylish when they are active and on the go. Each piece in the collection is designed and named after an empowered woman from cancer survivors to Greek goddesses. The line is more than just clothing for yoganistas and triathlon babes, it was made with soul.