Following the successful launch of the FIFA World Cup 26 Official Brand, the Los Angeles World Cup Host Committee is proud to reveal the Official Host City Brand today. As part of the WE ARE 26 global campaign, the brand system showcases the tournament’s new emblem, typeface, and more, infused with the vibrant flavors of Los Angeles.
Designed to empower individuals, communities, and cities to play pivotal roles in the FIFA World Cup 26 brand, the WE ARE 26 campaign aims to create a truly inclusive and diverse sporting event.
Accompanying the official brand launch is a signature video that takes viewers on a visual journey through the cityscape, highlighting the soccer fans who embody the spirit of the beautiful game. The brand system, with its bold marks and vibrant colors, can be explored in-depth at LosAngelesFWC26.com. For live updates and experiences, followers can stay connected with @losangelesfwc26 as the host committee progresses towards the FIFA World Cup 26.
Colin Smith, COO World Cup at FIFA, expressed excitement about the collaboration between FIFA and the 16 Host Cities, stating, “We embarked on a creative journey together to ensure that the colors, cultures, people, and places synonymous with each city were ingrained in every element of the city brand identities.” The unique artwork unveiled today represents this collaborative effort and aims to engage and welcome fans from around the world.
With three Host Countries, 16 Host Cities, and 48 teams, the FIFA World Cup 26™ is poised to become the largest single-sport event in history. FIFA has developed an Official Brand that reflects the tournament’s immense stature and fosters inclusivity and diversity. The Official Brand launch event took place at the iconic Griffith Observatory in Los Angeles, emphasizing the importance of this momentous occasion.
The Official Brand seeks to create an unforgettable sporting event that embraces cultures and authentically represents the unique characteristics of each Host City. As the FIFA World Cup 26™ expands from 32 to 48 teams, the aim is to make it the most inclusive and diverse tournament to date.
