Martini launches a global search to find the next female star with Christian Louboutin as the international judge. The first live casting is open to all women, 25 years of age or above, and takes place at the London Design Museum at 6pm on May 23rd 2012. The casting will then go live across 25 countries on May 28th from Brazil to Spain, South Africa to Italy. The successful candidate will be chosen in October by Christian Louboutin and a high profile judging panel.
Instantly recognizable by their trademark shiny red-lacquered soles, Louboutin will be giving away 12 pairs of his famous shoes to the successful candidate and the winner will also star in a TV commercial worth $150,000. The female casting star competition follows the successful launch of Martini’s ‘Luck Is An Attitude’ competition in 2011 to find a male model, launched by supermodel David Gandy.