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CogX Festival Set to Debut in Los Angeles at Century Plaza on May 7th, 2024 .


The esteemed CogX Festival, a beacon for innovation in artificial intelligence (AI) and transformative technology, is set to make its U.S. debut at the iconic Century Plaza in Los Angeles, California, on May 7th, 2024. Known as Europe’s leading AI and technology festival, CogX will leverage the collaboration of Reuben Brothers, the visionary entity behind Century Plaza’s $2.5 billion transformation, to bring a dynamic congregation of the world’s tech industry, global leaders, creatives, and policymakers. The mission: explore the technological transformations defining our era and collectively tackle the critical question: “How do we get the next 10 years right?”

A Global Stage for Innovation

CogX Festival LA promises to be a vibrant confluence of over 2,000 delegates and 100 speakers, discussing a spectrum of topics ranging from the burgeoning field of generative AI to the future of work. The iconic Fairmont Century Plaza Hotel and the luxurious Park Elm residential towers will house main stages, Q&As, and roundtables, offering an ideal setting for intimate networking and exclusive gatherings.

David Reuben, Jr. of Reuben Brothers expressed their excitement in hosting the event: “The team at Century Plaza is honored to host the U.S. debut of the CogX Festival and excited for Los Angeles, and specifically Century City, to be chosen as the city to showcase this global event.” He further emphasized the aim to give festival attendees a taste of the revamped Fairmont Century Plaza Hotel and the dynamic ambiance of Century Plaza.

An All-Star Lineup of Thought Leaders

This year’s festival will host a remarkable lineup of thought leaders, including:

  • Andy Bird CBE: Former CEO of Pearson plc and ex-Chairman of Walt Disney International.
  • Bill Gross: Founder & Chairman of Idealab, who has started over 175 innovative companies.
  • Carissa Christensen: CEO of BryceTech, and a space industry expert.
  • Dave Clark: AI-powered filmmaking pioneer and film director.
  • Doug Flora: Executive Medical Director at St. Elizabeth Healthcare, advocating AI in oncology.
  • Lauren Wright: CEO & Founder of The Natural Nipple Corp., innovating pediatric care.
  • Peter Diamandis: Co-founder of Fountain Life and founder of XPRIZE and Singularity University.

These and other speakers will drive discussions on the pressing technological transformations of our times, from advancements in AI to the interplay of technology with society and beyond.

A Festival of Ideas and Innovation

CogX Festival has garnered a reputation as a “festival of ideas,” bringing together thought leaders with a vibrant community to foster groundbreaking innovation. CEO Charlie Muirhead highlighted the unique opportunity the festival presents, saying, “This remarkable location and an incredible speaker lineup promises an unparalleled opportunity for anyone passionate about realizing the incredible potential of AI and other transformational technologies.”

Choosing Century Plaza for its U.S. debut, CogX recognizes its status as a premier venue for cutting-edge events, nestled in the heart of Century City at the crossroads of Avenue of the Stars and Constellation Boulevard.

To stay updated or learn more about the CogX Festival LA, visit For press credentials, visit



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