On September 29, 2024, Billie Eilish kicked off the North American leg of her highly anticipated Hit Me Hard and Soft tour in Québec City with a sold-out performance at Centre Videotron. The Grammy Award-winning artist delivered a captivating show, performing tracks from her third studio album, including the much-anticipated “Birds of a Feather,” which recently received an official music video release.
Eilish, known for her emotional depth and unique sound, continues to elevate her artistry with each release. The Birds of a Feather music video, directed by Aidan Zamiri, stands out as a visual masterpiece. The video highlights Eilish’s signature melancholic yet hopeful tone and has already garnered critical acclaim, topping several music charts.
An Unforgettable Opening Night in Québec City
Performing in the round, Eilish captivated the audience by weaving through all 10 tracks from her latest album, Hit Me Hard and Soft. The setlist included fan favorites like “Lunch,” “The Greatest,” and the emotionally charged “Birds of a Feather.” The performance of “Birds of a Feather” was particularly impactful, with fans reacting enthusiastically to its live debut.
Supporting acts for the tour include the talented Nat and Alex Wolff, who joined Eilish on the opening night and will continue to support various stops on the tour. Other artists like Towa Bird and The Marías will make appearances during select performances, adding depth and variety to an already dynamic lineup.
New Tour Dates Announced
Due to overwhelming demand, Eilish has added two more shows in Los Angeles at the Kia Forum on December 20 and 21. The five-night run in her hometown is now one of the most highly anticipated events of the year. American Express cardholders can access presale tickets starting on October 1, with general tickets available to the public on October 2.
Sustainability Efforts and Fan Involvement
As part of her continued commitment to environmental sustainability, Billie Eilish has partnered with REVERB, an environmental nonprofit organization, to reduce the tour’s carbon footprint. The Hit Me Hard and Soft tour aims to minimize plastic waste, promote plant-based food options, and raise awareness about climate action. Fans can participate in REVERB’s Eco-Action Villages set up at each show, where they can contribute to environmental causes and learn more about climate justice.
In addition, Eilish is expanding her Support + Feed initiative, encouraging fans to adopt plant-based diets and donate non-perishable plant-based foods at select tour stops, including major cities like Atlanta, Detroit, and Los Angeles.
Key Tour Highlights
- Sold-Out North American Tour: Billie Eilish’s Hit Me Hard and Soft tour is completely sold out, including multiple nights in cities like New York, Chicago, and Los Angeles. Two additional shows in Los Angeles have been added due to popular demand.
- “Birds of a Feather” Official Music Video: The visually stunning video for Eilish’s latest single, directed by Aidan Zamiri, has been met with widespread acclaim, adding another milestone to her already impressive career.
- Sustainability Partnership with REVERB: Eilish’s tour features efforts to reduce environmental impact, including eliminating single-use plastics and promoting plant-based food options, with a portion of the tour’s proceeds benefiting climate action causes.
- Support + Feed Initiative: Fans can participate in the Support + Feed campaign by pledging to eat plant-based meals and donating non-perishable food items at select shows across North America.
- Top Streaming Artist: Billie Eilish continues to dominate streaming platforms, with her latest album Hit Me Hard and Soft amassing over 4.7 billion global streams. She currently holds the title of the most-streamed female artist on Spotify.
- Global Success and Tour Continuation: Following the North American leg, Eilish will bring her sold-out tour to Australia, Europe, the UK, and Ireland in 2025, with fans eagerly awaiting her performances worldwide.
Conclusion
Billie Eilish’s Hit Me Hard and Soft tour is shaping up to be one of the most talked-about tours of 2024. With a focus on sustainability and fan engagement, along with unforgettable performances, Eilish continues to redefine the modern concert experience. Fans can look forward to more electrifying performances, sustainability efforts, and memorable music moments as the tour continues across North America.
For ticket information and tour updates, visit billieeilish.com.
photo credit: Photo by Kevin Mazur/Getty Images for Live Nation