Beverly Center will host its third annual Fashion’s Night Out celebration on Thursday, September 6th. The night’s events will feature a video announcement from Los Angeles Mayor Antonio Villaraigosa, celebrity appearances, and two large-scale fashion shows. Punctuating the worldwide attention to fashion, Beverly Center turns to Young Hollywood to help tell this year’s story.
Kendall Jenner has been selected for the annual campaign and will soon be seen all over Los Angeles cityscapes, in magazines, on numerous social media platforms and at the Center itself in a whimsical ad campaign that is sophisticated, fun and flirty. The Wilhelmina model is the daughter of Bruce and Kris Jenner and sister to Kim, Khloe, and Kourtney Kardashian. With her younger sister, Kylie, the pair has an OPI nail polish line, as well as, their own book and jewelry line in the works. Kendall also regularly appears on the E! Network’s super hit television show, “Keeping Up With The Kardashians.”
Beverly Center tapped the talents of world-renowned photography team Brakhax2 (Moshe+ Eddie Brakha) to capture Kendall emerging from an oversized shoebox. The Brakhax2 studio has been captivating the photographic and television worlds with cutting edge classic photography and film for over three decades and for notable campaigns for brands such as, Skyy Vodka, Midori, Martini & Rossi, and the EA SIMS video games; musical artists, Devo, Christina Aguilera and Katy Perry; and actors Charlize Theron, George Clooney and Samuel L. Jackson. In the ads Kendall wears a couture gown as styled by George Blodwell. Hair is courtesy of Candice Birns of Rex Agency with makeup by Genlux magazine beauty editor Camille Clark. Stephen Kamifuji provided the brilliant concept and art direction.
Beverly Center’s Director of Marketing and Sponsorship, Susan Vance says, “Each year we raise the bar to support Fashion’s Night Out, this unique and artistic campaign reflects our diverse offering of luxury brands which mirrors the vibrant youthful direction of the Beverly Center customer.”
It is anticipated that more than 30,000 guests will attend Beverly Center’s festivities on 9/6 that includes Red Carpet arrivals beginning at 5:00 p.m., an Opening Ceremony at 6:30 p.m., fashion shows at 7:00 p.m. and 9:00 p.m. and myriad of unique store activations throughout the evening.
Fashion’s Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. On Thursday, September 6, 2012, in response to overwhelming demand, Fashion’s Night Out will return to New York City and cities across the country to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. Purchase items from the 2012 FNO collection and a portion of the proceeds will go to the New York City AIDS Fund in the NY Community Trust. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. For more information visit :http://www.fashionsnightout.com/or FNO on Twitter at @fnonyc (#FNO).
Beverly Center (owned by The Taubman Company/Bloomfield Hills, MI) is Southern California’s premier fashion destination with over 100 distinctive specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including Burberry, D&G, Gucci, Louis Vuitton and True Religion. In addition, point of difference retailers like Ben Sherman, Desigual, Henri Bendel, J. Lindeberg, Salvatore Ferragamo and Traffic make Beverly Center a unique shopping destination. Fendi, Omega, Prada, Superdry, Tiffany & Co. and The Capital Grille most recently joined the Center. Jimmy Choo, Victorinox Swiss Army, Yves Saint Laurent and Versace Collection are the newest additions. Find more information at www.beverlycenter.com.