Cherry Lime Rickey has been selected by consumers as the official 20th anniversary AriZona Beverages USA LLC flavor and will debut exclusively at participating 7-Eleven® stores in September. A first for the New York-based company, AriZona Beverages turned over flavor selection and label design to its fans. The Cherry Lime Rickey flavor, a slightly carbonated, well-balanced mix of sour, tart and sweet flavors, bested Orange Creamsicle and Chocolate Fudge Float in the flavor-off.
The AriZona Beverages’ fan-favorite flavor and design can be tasted, admired and “scanned” exclusively at participating 7-Eleven stores from Sept. 5 through Nov. 11. The 20th anniversary can also features the company’s first quick response (QR) code. When scanned on a smart phone, the code will unlock prizes like free product, branded merchandise and the grand prize—an American SUV with a trunk full of AriZona Beverages.
“Like AriZona products, 7-Eleven is an American-founded company and has a loyal consumer following—particularly beverage consumers,” said Jackie Harrigan, global communications director. “AriZona is the ‘go-to drink’ for consumers, and 7-Eleven is the ‘go-to place’ for thirsty Americans. With their wide variety of products, these two brands’ similarities make the convenience retailer the ideal partner for introducing the new 20th anniversary flavor.”
