Apple Music’s Up Next cutting-edge artist initiative geared towards identifying and showcasing rising talent through a monthly, multi-faceted global editorial and marketing campaign across the platform is expanding to include an international local focus spotlighting new artists in select regions around the world today. At launch, a monthly rotation of new Up Next artists to watch will receive local spotlights across the US, Canada, Australia, UK, South Africa, India, France, Germany, Mexico, Russia, and Japan. The program will also extend into China later next month.
As the newest Up Next artist to be spotlighted in their region, each artist will be featured across Apple Music’s new localized Up Next playlist. The curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience.
Since debuting in 2017, the vast Up Next roster of past global talent includes Grammy-award winning and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks and Tate McRae.