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Allstate Becomes Founding Partner of LA28 Olympic & Paralympic Games

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Allstate Becomes Founding Partner of LA28 Olympic & Paralympic Games, Expanding Its Legacy of Supporting Team USA and America’s Future Champions

Insurance Leader Deepens Its Commitment to Athletes, Communities, and the Road to the Los Angeles 2028 Olympic and Paralympic Games

As excitement continues to build for the Los Angeles 2028 Olympic and Paralympic Games, one of America’s most recognizable brands is making a powerful investment in the future of sports and community impact. Allstate has officially been named a Founding Partner of the LA28 Olympic and Paralympic Games and the Official Home and Auto Insurance Partner of Team USA, marking a significant milestone in the company’s decades-long commitment to supporting athletes at every level.

The announcement reinforces Allstate’s belief that athletics extends far beyond competition. Through this landmark partnership, the company is investing in the dreams of Olympians, Paralympians, student-athletes, and the next generation of leaders who inspire communities nationwide. The agreement also positions Allstate as a key collaborator with NBCUniversal, helping bring comprehensive, multiplatform coverage of the LA28 Olympic and Paralympic Games to millions of viewers across the United States.

Building on More Than Two Decades of Athletic Excellence

For over 20 years, Allstate has championed student-athletes through scholarships, conference partnerships, leadership recognition programs, and initiatives that reward academic achievement alongside athletic success. The company’s philosophy has always been that sports help develop discipline, resilience, leadership, and character—qualities that extend well beyond the playing field.

Elizabeth Brady, Executive Vice President and Chief Marketing, Customer and Communications Officer for Allstate, emphasized that many Olympians and Paralympians begin developing these qualities during their collegiate careers. Supporting Team USA and LA28 represents a natural progression of Allstate’s longstanding purpose of protecting people, strengthening communities, and helping individuals pursue their aspirations.

That commitment has become one of the defining pillars of the Allstate brand, making this partnership a logical extension of its national presence in collegiate athletics and community engagement.

Supporting Every Sport and Every Athlete

Unlike sponsorships focused solely on elite competition, Allstate’s approach embraces athletes across every level of sport. Programs such as the Allstate Good Hands® Field Goal Nets initiative have generated millions of dollars in scholarship funding since 2005, transforming every successful field goal and extra point into educational opportunities for deserving students.

Likewise, the Allstate Good Works Team® continues to recognize student-athletes who demonstrate exceptional leadership and community service throughout fall, winter, and spring sports. These initiatives reflect the company’s belief that true success includes making a positive impact beyond athletic performance.

By joining Team USA and LA28, Allstate expands these values onto one of the world’s most prestigious athletic stages while supporting athletes pursuing Olympic and Paralympic excellence.

Helping Team USA Reach the Highest Level

The U.S. Olympic & Paralympic Committee welcomed the partnership as another important investment in American athletes. Team USA competitors dedicate years of intense preparation, often balancing education, careers, and training while striving to represent the nation at the highest level.

Additional corporate support helps provide valuable resources that enable athletes to focus on training, competition, and long-term development while inspiring future generations of Olympians and Paralympians.

The partnership also reflects growing momentum surrounding the Los Angeles 2028 Games as organizations across the country unite behind one of the largest sporting events ever hosted in the United States.

Momentum Continues for LA28

With preparations accelerating toward 2028, LA28 continues attracting influential corporate partners committed to helping deliver a memorable Olympic and Paralympic experience for athletes, visitors, and residents alike.

As a Founding Partner, Allstate joins an expanding group of organizations investing in the success of the Games while contributing to broader community engagement initiatives throughout Southern California and across the nation.

The collaboration demonstrates confidence not only in the Olympic movement but also in Los Angeles’ ability to host an inclusive, innovative, and globally celebrated event.

Bringing Olympic Stories to Millions of Americans

Beyond athletic sponsorship, Allstate will also partner with NBCUniversal to enhance multiplatform coverage of the Olympic and Paralympic Games.

This collaboration will help connect audiences with the inspiring journeys behind Team USA athletes, highlighting stories of perseverance, sacrifice, determination, and achievement. By supporting storytelling across television, streaming, and digital platforms, Allstate aims to strengthen the emotional connection between fans and the athletes representing the United States.

These narratives often become as memorable as the medals themselves, showcasing the resilience and humanity that define the Olympic spirit.

Protecting Communities Beyond the Playing Field

While many recognize Allstate as one of America’s leading insurance providers, the company has also built an extensive legacy of philanthropy and community investment.

For more than 95 years, Allstate has helped families protect their homes, vehicles, and financial well-being. Today, approximately one in ten American households relies on Allstate for insurance protection, reflecting the trust the company has earned over generations.

Its community impact extends even further through The Allstate Foundation. In 2025 alone, the Foundation, agents, and employees contributed nearly $70 million to nonprofit organizations supporting more than 6,500 organizations across over 2,200 communities nationwide. These investments help empower youth, strengthen disaster preparedness and recovery efforts, and support civic leaders working to build stronger, more connected communities.

Five Key Takeaways

Allstate has been named a Founding Partner of the LA28 Olympic and Paralympic Games and the Official Home and Auto Insurance Partner of Team USA.
The partnership expands more than 20 years of Allstate’s investment in collegiate athletics, scholarships, and student-athlete leadership programs.
Allstate will collaborate with NBCUniversal to support multiplatform coverage of the Los Angeles 2028 Olympic and Paralympic Games.
The company continues investing in community impact through scholarship programs, athlete recognition initiatives, and nearly $70 million in charitable giving during 2025.
The partnership reinforces Allstate’s mission of protecting people, strengthening communities, and helping athletes pursue excellence on the world’s biggest sporting stage.

Looking Ahead

As Los Angeles prepares to welcome the world in 2028, partnerships like this highlight the growing collaboration between corporate leadership, community investment, and international sport. Allstate’s expanded role demonstrates that supporting athletes extends far beyond competition—it means investing in education, leadership, resilience, and the communities that help champions thrive. For readers of The Power Player Lifestyle Magazine, this announcement represents more than a sponsorship; it is a powerful example of how purpose-driven partnerships can create lasting impact for generations of athletes and communities alike.