The National Football League (NFL) is taking its season opener global, announcing a series of free fan celebrations in seven international cities as part of its NFL Experience initiative. These in-market events, set to coincide with the 2025 season kickoff, will bring the thrill of game day to Manchester, Berlin, Madrid, Mexico City, Rio de Janeiro, Toronto, and Brisbane.
Free registration is now open via NFL OnePass at NFL.com/OnePass or through the NFL OnePass mobile app. Fans who register and check in onsite will enjoy exclusive giveaways, from official merchandise to coveted game tickets, including opportunities to win seats at Super Bowl LX in the San Francisco Bay Area on February 8, 2026.
The announcement underscores the NFL’s growing global footprint, with more than 183 million fans outside the U.S. Following the success of international regular-season games in Canada, Mexico, the U.K., Germany, and Brazil, the league is also preparing to expand into Ireland, Spain, and Australia. These watch parties aim to further unite fans across continents and cultures.
“Our international fan base is one of the fastest-growing communities in sports,” said Peter O’Reilly, NFL Executive Vice President of Club Business, International, and League Events. “NFL Experience brings that passion to life, allowing fans to share in the excitement of the season kickoff no matter where they are.”
At each NFL Experience event, attendees can expect:
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Live Game Screenings – Watch the opening weekend games on giant screens, surrounded by fellow NFL fans.
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Interactive Football Activities – Try NFL Combine-inspired challenges, tailgate games, and take photos with the Vince Lombardi Trophy.
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Local Entertainment & Food – Enjoy performances reflecting each city’s culture, along with regional food and drinks.
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Exclusive Giveaways – Register and check in for chances to win limited-edition NFL gear, event tickets, and more.
The events will also feature appearances by NFL Legends, mascots, and cheerleaders, as well as activations from official NFL partners offering additional fan perks.
NFL Experience Event Schedule (Local Times)
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Rio de Janeiro, Brazil: Sept. 5 | 7 p.m.–1:30 a.m. | Armazém Utopia
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Brisbane, Australia: Sept. 6–7 | 8 a.m.–2 p.m. | Felons Barrel Hall
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Manchester, U.K.: Sept. 7 | 3 p.m.–11 p.m. | Courts Club
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Berlin, Germany: Sept. 7 | 2 p.m.–11 p.m. | Uber Platz
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Madrid, Spain: Sept. 7 | 3 p.m.–11 p.m. | Plaza de Oriente
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Mexico City, Mexico: Sept. 4–7 | Various times | Frontón Bucareli
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Toronto, Canada: Sept. 7 | 12 p.m.–12 a.m. | The Parkdale Hall
The NFL’s global outreach extends beyond fan events, with programs such as NFL Flag, NFL Academies, and the International Player Pathway Program developing talent and interest in the sport worldwide. Through the Global Markets Program and strategic media partnerships, the league aims to ensure that American football continues to grow as a truly international sport.
For more information and to register for the NFL Experience, fans can visit NFL.com/OnePass or download the NFL OnePass app on iOS and Android.
Sports Report David Rosales
