Motocicleta. Motorad. Moto. While the word motorcycle may be spelled or pronounced differently by female riders around the globe, the emotions and empowerment they share when they twist the throttle of their own motorcycle is universal.
On Friday, May 4, 2012, thousands of women riders from Milwaukee to Moscow will showcase their passion for the sport of motorcycling during the 6th Annual International Female Ride Day. The event, founded by Vicki Gray of MOTORESS in Toronto, Canada, invites women riders around the world to “just ride” on May 4, a concept passionately supported by industry leader Harley-Davidson.
“Women want to feel empowered. They want their voices to be heard,” said Claudia Garber, Director of Women’s Marketing Outreach at Harley-Davidson Motor Company. “As a leading motorcycle brand among women, Harley-Davidson is passionate about empowering women to overcome their doubts, find their voice, and in the process, inspire others to do the same.”
Everyone can show their support for International Female Ride Day. Those who ride are encouraged to get out on two wheels on May 4. Riders can learn about organized rides and events in their areas by visiting their local Harley-Davidson dealership. Those who aren’t yet riders can fuel their curiosity and find inspiration on the Harley-Davidson Buzz Wall (www.harley-davidson.com), an online source of engaging content, information and links about riding.
Harley-Davidson is inviting women to share their International Female Ride Day stories and photos by Tweeting with the Twitter hashtag #harleywomen. Their stories will be featured on the Buzz Wall alongside stories from other women around the world about why they ride or why they want to learn to ride.
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com.
