PROJECT, the world’s preeminent advanced contemporary men’s and dual fashion marketplace, introduces THE TENTS @ PROJECT, which will debut February 19, 2013, to MAGIC MARKET WEEK in Las Vegas.
THE TENTS@ PROJECT will serve as a focused platform of inspiration, connectivity and commerce for designer and high-end contemporary men’s and dual-gender labels. Creatively presented and curated, THE TENTS @PROJECT will present a strong vision of the American fashion marketplace by bringing together the most influential brands, retailers, and press outlets in the contemporary community.
THE TENTS @ PROJECT follows the very successful first show under the creative direction of PROJECT President Tommy Fazio last month in New York. THE TENTS will feature brands at the forefront of the industry that are interconnected by their innovative, artistic approach to fashion and design.
“I am thrilled to be launching the first ever THE TENTS @PROJECT,” says Fazio. “We have carefully hand-selected highly inspirational brands that will be presented in a truly modern and visionary exhibition.”
THE TENTS @PROJECT will also offer an editorial perspective by presenting a live trend forecast that retailers can shop, while attendees will be encouraged to engage and explore in a compelling new environment directly connected to the PROJECT floor.
Top tier names such as Billy Reid, Todd Snyder, and GANT Rugger will join this exclusive section that promises to transform any preconception of a tradeshow format. New brands to THE TENTS @PROJECT include: Michael Bastian, Bespoken, Todd Snyder + Champion, Edun, Robert Geller Seconds, Grayers, Ian Velardi, J. Lindeberg, Kent & Curwen, Raleigh Denim, and Jardine, amongst others.
ABOUT PROJECT: Held bi-annually in New York and Las Vegas, PROJECT is the worlds preeminent contemporary fashion trade event, encompassing PROJECT, THE TENTS @ PROJECT, PROJECT MVMNT and PROJECT MENSWEAR. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, PROJECT creates destinations where innovation, commerce and service converge. For more information, please visit www.projectshow.com.
