Connect with us

Hi, what are you looking for?

Daily Life

The Global Rum Revolution of 2018

The Global Rum Revolution of 2018. As the luxury trend within the spirits industry continues to grow, spirit enthusiasts are seeking more premium, exceptional experiences when it comes to their drink choices. In 2018, the face of the rum industry is now changing as bars step up their rum game and it becomes the new boutique gin.

Following the steps of whiskey and tequila, rum is becoming the latest spirit on the cusp of premiumisation. Although the segment is experiencing growth at 7% year on year, premium rum currently represents 15% of the total rum sector.

Continuing to lead the spirits industry, BACARDÍ have introduced their new premium rum to ignite the resurgence of the rum category among a new generation of spirits drinkers. Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban roots), is a premium rum barrel-aged, undisturbed under the Caribbean sun, for a minimum of four years. It has flavours of mild vanilla, toasted oak, clove and honey.

The film explores Bryce’s thoughts on the rum industry, the spirit’s complexity and the change in culture as rum moves to a heightened sophistication.

 

The Global Rum Revolution of 2018
Amazon Instant Videos To Review Now: Amazon Instant Videos To Review Now

Advertisement Manduka

You May Also Like

Daily Life

Just recently, I had a conversation with a friend in the music business and asked him to name a current female artist who will...

News

We deeply send our love and condolence to the family of Kobe Bryant. We are indeed shocked to learn at 11:40am on Sunday, January...

Art Life

Noted American designer Chad Dorsey of Chad Dorsey Design, will bring his relaxed luxury style to the Listening Room and Bathroom for the 43rd...

Business

What generation were you born into: Gen X, Gen Y, and Gen Z? As of 2019, the breakdown by age looks like this: Baby...