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New 4K ULTRA HD OLED and ‘PRIME UHD LED TV’ Models Hitting Store Shelves this Spring

LG TV 2015

LG Electronics USA today announced pricing and availability for the first of its 2015 4K ULTRA HD (UHD) TV models, which were unveiled with great acclaim last month at the 2015 International CES®.

Leading the 2015 lineup is LG’s 4K UHD OLED TV, widely praised by industry pundits for delivering the best picture ever by virtue of its perfect blacks and brighter, crisper images for infinite contrast. Other new 2015 models available this spring include LG’s PRIME UHD LED TV – a premium tier above the company’s ULTRA HD TV featuring LG “ColorPrime” wider color gamut technology which offers a broader range of colors for a truly premium, cinema-like experience.

“Picture quality is the top consideration for television shoppers, and LG’s 2015 4K TV lineup delivers,” said David VanderWaal, vice president of marketing, LG Electronics USA. “OLED is unequivocally the best screen technology in the market today, and LG is the only manufacturer to offer OLED TVs, both 4K ULTRA HD and Full HD this year. Our PRIME UHD LED TV models with ColorPrime technology offer the best in 4K LED with expanded color capability for more lifelike images and, like all of our Ultra HD LED TVs, they deliver incredible clarity and detail with four times the resolution of Full HD.”

After winning awards at this year’s CES, LG’s 65-inch class (64.5 inches measured diagonally) 65EG9600 Art Slim Curved 4K OLED will be available at retail in April for $8,999. OLED’s revolutionary technology delivers a breathtaking picture with perfect blacks and incredible color, even from wide viewing angles. The 65EG9600 combines the intense detail of 4K ULTRA HD and the superior contrast and rich, accurate color that OLED provides, displaying the ultimate in picture quality. LG’s Art Slim design philosophy is a complement to any interior décor as the TV boasts an amazingly slim depth at only a few millimeters and a stylish, frameless design. Additionally, LG’s 1080p 55EC9300 55-inch class (54.6 inches diagonal) OLED TV continues to be available at $3,499.

LG is also launching its PRIME UHD TV – an all-new premium line of 4K UHD LED TVs featuring LG “ColorPrime” technology, Ultra Luminance, 4K In-Plane Switching (IPS) panel and the LG Prime Mastering Engine to offer a truly premium, cinema-like experience.

LG ColorPrime models use LG proprietary technology that magnifies the range of colors that can be displayed on screen by utilizing different LED phosphor colors, creating greater image depth and realism. LG Ultra Luminance technology continuously analyzes the brightest and darkest parts of the displayed content in order to improve brightness and resolution. Also equipped with LG’s 4K IPS panel, the TV renders detailed images at extremely wide viewing angles. What’s more, the LG Prime Mastering Engine optimizes the settings of the TV to boost picture quality to premium levels.

In addition to premium picture quality, the UF9500 series features a stunning UltraSlim Design, among the slimmest LED TVs on the market at as little as 8.5mm in depth. The unique “auditorium” stand not only provides a stylish base for the set, but also enhances the audio system designed in collaboration with harman/kardon for an immersive audio experience. The 65- and 55-inch class (64.5 and 54.6 inches diagonal) UF9500 models will be available at retail in March for $4,499 and $3,699 respectively.

Other new LG 2015 UHD LED TVs available for the first time this spring are the new UF8500, UF7700 and UF7600 series. These come in six screen sizes ranging from 43-inch class (43.0 inches diagonal) to 70-inch class (69.5 inches diagonal) sizes. LG 4K ULTRA HD TVs offer consumers incredible detail and clarity with four times the resolution of Full HD 1080p screens. The UF8500 series also features LG’s popular slim-bezel Cinema Screen design, and enhanced audio designed by harman/kardon.

All of the new models include LG’s webOS 2.0, the updated version of the company’s award-winning* Smart TV platform designed to make access content even simpler and faster. LG’s webOS 2.0 features simple switching to let users quickly shift to any content that they’d like, as well as simple discovery to help find new sources of entertainment from 4K partners** such as Netflix, Amazon Instant Video and YouTube, and many more Full HD options. Link into the world of LG at http://www.lg.com/us