By Kelcey Newman, ATTAIN Design and Marketing Communications
Over 1000 business professionals from film, advertising, marketing, and technology merged together at the 2015 Digital Hollywood Media Summit, April 27th – 30th, at the Ritz Carlton Hotel in Marina Del Rey. The conference series, founded by Victor hardwood, seeded its small beginning in 1994 for those seeking an in-depth look at the future of communications as related to entertainment and technology. Today, Digital Hollywood boasts of having one of the largest assortment of industry content offered, featuring over 400 speakers from leading businesses and executives involved in social media, Internet marketing, search engines, and online advertising.
Conference attendees were immersed with numerous innovative and informative panels discussions during the four days. From data management to deal making to digital innovation—there was no omission of topics. In the spotlight were popular sessions and working group topics such as: Crowd funding, Sports Marketing, Celebrity Talent, Interactive Video, Health and Wellness Media, Mobile Advertising, and Women in Film. There were also a number of mentions and friendly debates between panelist regarding the “Face-Off” between Facebook and Youtube’s battle for domination of the video space.
Many forums explored and addressed the new wave of the Multichannel networks, programming and various production methods of content creation. In addition, there were several panels on the aggregation of consumer data, with major networks and movie studios making investments of millions of dollars into mobile-web to reach consumers. Brand companies and Internet marketers provided clearer insight to analytics and new metrics used for data collection used for decision making in advertising and media buying.
There were also confounding discussions on the rapid business growth of the mobile apps market and global gaming market, being lead by game development companies like SGN, that is predicted to almost triple revenue from $100 million in 2014, to about $280 million this year alone. The event’s evening receptions by the Ritz Carlton poolside (each day) provided newbie attendees with a low-pressure way to casually meet, network, and exchange business contacts with seasoned professionals.
The most common question buzzing between conversations and circulating among participants was how to tap into the income stream of revenue generated by these new media platforms. Among the major visible sponsors who participated in the event were Verizon, IBM, and Women in Film.